Promising partnerships: Callido partners with Balani Infotech in India Higher Ed market

MUMBAI, India - July 18, 2016 - PRLog -- Callido Learning LLP, a publisher of digital resources for cognitive skills development, has entered into a distribution partnership with Balani Infotech, a New Delhi based Library and Information Service Company. As per the recently signed representation agreement between the two organizations, Balani Infotech now exclusively represents Callido products to institutions of higher learning in India.

Founded as a company that develops and publishes interactive digital content for the development of key cognitive skills in the K12 and higher education sectors, Callido's management has successfully pursued an expansion strategy that draws on the strengths of partner organizations in key segments.

Indeed, the management at Callido recognized early on that a startup venture in the education segment in India needs to forge strong partnerships to scale rapidly and compete effectively. "We are first-and-foremost a product development company with a single-minded focus on building high quality learning programmes for our customers. So we rely on a strong partner network to bring our solutions to schools, colleges and universities" notes Chinmaya Kulkarni, a Callido co-founder.

Representation arrangements of such nature allow both organizations to pursue their core competencies – they allow distributors to leverage their networks and bring the latest innovations to their customers while, at the same time, giving publishers the ability to focus on product development while quicky reaching their products to a larger audience.

A statement issued by Sriram Subramanian, co-founder of Callido, stated "We are excited about the potential of this partnership with Balani Infotech. Given that Balani Infotech is a pan-India distributor of e-resources with a longstanding presence in the higher education segment and offices across India, this alliance with Balani Infotech promises to provide a large platform for our cutting-edge products and better access to markets."

Beyond the higher education segment, Callido and Balani Infotech have also partnered in the schools segment to introduce Callido's 21^st Century Skills programmes to progressive schools in the Delhi, Gurgaon and Noida. More information on Callido's partnerships can be found at www.21stcenturypartnerships.com.