Snapper Rock Introduces SR, New Line of Men's & Women's UV Protective Swimwear at Miami SwimShow

MIAMI - July 15, 2016 - PRLog -- Snapper Rock, the award-winning children's swimwear brand providing UV50+ protection, introduces SR, its newest venture into UV50+ swimwear for adults. SR will be making its debut at the 2016 Miami SwimShow taking place from July 16-19, along with 12 new boys and girls collections from the Snapper Rock line.

With the same UV protective technology, SR features luxurious fabrics and classic styles for those who take skin protection seriously. SR ladies can enjoy styles including a halter bikini and one-piece, while mixing and matching with short and long-sleeve rash tops, swim shorts and leggings. Drawing inspiration from timeless fashion, SR will be available in a nautical Biscayne and Waiheke stripe and Moroccan print in the navy, white and gold colorways. For men, SR will have board shorts, perfect for dads looking to match their little dudes, available in some of Snapper Rock classic prints, Starfish, Midnight Palm, Hampton Fish and Surf Break. In addition to SR, Snapper Rock has added an adorable collection with new styles and designs. Baby girls will look so cute in the new ruffle sets and skirt swimsuits and girls will love choosing from reversible bikinis, swim leggings and swim dresses in stylish Watercolor patterns, Cabana Stripes, Tropical Birds, and more, with sizes up to 16 years. Boys will enjoy three different board short cuts and swim shorts great for swimming lessons in prints like Sharks, Pelicans and Anchors.

"We are delighted to have expanded into the men's and women's category after so many requests and can't wait to unveil it at the SwimShow next to our new 2017 Snapper Rock collection," said Snapper Rock and SR founder Liz Eglinton. "Growing into the adult category allows us to connect with the consumer in a brand new way, bringing UV protection to everyone."

The 2016 SwimShow will take place at the Miami Beach Convention Center from July 16-19, located at 1901 Convention Center Drive, Miami Beach, FL in halls C & D. Snapper Rock will be debuting its new 2017 SR collection at booth #2101/2202. To make an appointment, please contact the VP of Sales, Julie Rich at Julie@snapperrock.com. For more details about the 2016 SwimShow, please visit www.swimshow.com. For more information on Snapper Rock, please visit www.snapperrock.com and for more information on SR, please visit www.srswim.com.

About Snapper Rock

Launched in 2003, Liz Eglinton created Snapper Rock, a line of UV50+ swimwear, to provide children with fun, fresh and functional gear while navigating the water. Originally designed in New Zealand where sunrays can be extremely harsh, Snapper Rock leads the industry with its Earnies Best Swimwear award-winning UV protective swimwear for kids. Snapper Rock offers children and parents an extensive line of items ranging from baby sunsuits to kid's rash tops and beach accessories to create your own look. With its lightweight and breathable fabric technology and latest designs and colors, Snapper Rock ensures that children worldwide will be free to enjoy the beach without getting sunburned and compromising on style.  For more information on Snapper Rock, please visit www.snapperrock.com.