Custom OmniChannel API Platform Transforms Customer Experience for 5 Billion Dollar US Retailer

CHARLOTTE, N.C. - July 13, 2016 - PRLog -- The East Coast giant, which generates over $5 billion in revenue each year online and across their 300+ physical locations, approached the company with a problem that many businesses currently face. Their digital presence, point of sales system and back office resources were fragmented and inefficient, cobbled together from third party providers and unable to communicate with each other.

The team at RapidOps strategized and built a cloud based backend as a service (BaaS) API platform, integrated with a number of other cutting edge technologies, that provides the business with increased agility and a consistent front end user experience.

When the industry leaders approached the team at RapidOps, they were managing their services using fifteen different third party APIs ranging across a number of platforms. The effort required to maintain that system came at a high cost in terms of both money and time. The team at RapidOps worked hand in hand with the industry leaders to define, then build, a custom API that brought that number down to one.

The objective behind creating the custom API platform was to create a single interface from which companies could manage their products, customer interactions, customer research, analytics, consumer rewards programs, and e-commerce. Furthermore, it needed to do it all in real time, without impeding the customer experience, whether the organization services six or six billion.

Now, with a single point of access, the company can do the following in real time:

•Manage their groceries, food products and pharmacy inventory across all front end channels, including mobile, kiosk, website and brick and mortar locations.

•Process online food orders and other digital sales

•Allow consumers to create a personal shopping list

•Provide their customers with personalized weekly coupons and savings through web-based platforms tailored to their membership level

•Run personalized email promotions

•Offer real time inventory search and store location services, with integrated pick-up and delivery

•Gather user analytics based on shopping patterns

•Maintain a comprehensive CRM across all channels

With the power ofthisnew API solution, the problem offragmentation across multiple devices and platforms was eliminated. This provides faster system performance while increasing scalability and reliability. A robust back-end solution increases efficiency and decreases overhead through reduced repetition and risk of rework in all aspects of development. The company is now able to focus their resourceson providing a more immersive, personalized shopping experience for their consumers.

For those unfamiliar with APIs, an API is the glue that binds all the channels across which today's companies do business. The design and development team at RapidOps used MongoDB, MySQL, Hadoop, NodeJS, Ruby on Rails, Peak10, AngularJS, VPN Technologies and encryption algorithms, to create a scalable architecture that eliminates redundant stack setup and boilerplate repeat code,streamlines hundreds of APIs and manages millions of API calls each month.

The unlocked power of this adaptable new API systemis changing the way the world does business. Companies interested in working with RapidOps to discover what a custom API management platform can do for their business can contact the company through their website at RapidOps.com