What is Educational Marketing?

DEDHAM, Mass. - July 11, 2016 - PRLog -- Part-time Chief Financial Officer Michael Barbarita "educates" the business owner on the benefits of educational marketing in his latest blog post.  Educational marketing is informing potential customers about a product rather than pitching it at them relentlessly.  Michael writes that this form of marketing is more effective because people no longer respond to being pitched.  In fact, they actively try to avoid being pitched and sold.  Rather, they want information so they can buy the right products.  In other words, people want to be educated about a certain product so they can make an informed business decision.

Educational marketing will also help the business owner build credibility with his/her customers by showing them that he/she is knowledgeable, capable, and trustworthy.  In addition to the credibility it builds, educational marketing will help you become an expert and a resource instead of just another supplier.

The full blog post can be found at http://cfo-chief-financial-officer.blogspot.com/2010/10/what-is-educational-marketing.html.