iCARE Clinics Improves Patient Satisfaction and Enhances Business Opportunities with Contact Center

The Clinic has seen a 40 percent increase in appointment bookings and has achieved near 100 percent customer satisfaction
By: AGC Networks
 
 
Executives of iCARE Clinics
Executives of iCARE Clinics
 
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Dubai Media City - Dubai - United Arab Emirates

DUBAI MEDIA CITY, UAE - July 10, 2016 - PRLog -- Dubai, UAE- AGC Networks Limited, a part of the $40Bn Essar enterprise and a Global Solution Integrator, has successfully delivered a comprehensive contact center solution based on Avaya technology for iCARE Clinics that has enabled the healthcare provider to enhance customers' booking experience and drive customer satisfaction. As a result of shifting to a single contact number (800-iCARE), and streamlining in-bound calls, the Clinic has seen a 40 percent increase in appointment bookings and has achieved near 100 percent customer satisfaction.

"Individuals calling our clinics are already under emotional stress so we are dedicated to alleviating a part of this by providing the most personalized and hassle-free experience. By leveraging a cutting-edge contact center solution, we have consolidated calls to all our clinics into a single expertly managed platform. Our customer care agents now have full insight into the availability of doctors and specialists across all clinics and can provide a level of personalized patient care that is a hallmark of our brand," said Mr. Amit Kanchan, Head of IT for iCARE Clinics.

The creation of a centralized contact number (800-iCARE), and the standardization of the call handling process to ensure and improve customer satisfaction were the driving factors behind the deployment. Mr. Kanchan and his IT team evaluated a number of solution providers and stated that AGC stood out from the pack because of 'their keen understanding of iCARE's business and requirements, sound technical designs, and transparency regarding processes and timeframes. AGC proposed the implementation of the Avaya Contact Centre Solution as it offered a great user experience not only from the external but even internal stake holders. The solution was designed to give the highest level of uptime and features which would ensure that the customer experience enhances when they interact on this system.

The solution integrator then expertly planned and executed the implementation with the systematic on-boarding of each of the brand's six clinics onto the new contact center without any disruption to the business. While the new system grants agents access to the information they need to better serve patients, it has been implemented in strict adherence to best practices and standards such as HIPPA to ensure the security of sensitive patient records.

AGC also delivered in depth trainings to both the technical and contact center agent teams which has ensured that the new system is leveraged to its full potential and that all policies and procedures are understood and followed. "We conducted thorough testing during and after the deployment to ensure process adherence and were very happy with the results. We conduct 8 mystery shopping audits a month and in each case, the system has enabled our agents to achieve near 100% positive rating- which is calculated after due consideration of a number of quality factors including time taken to answer a call, amount of time on hold, information provided, ease of booking and many others," said Dr. Sanjay Agrawal, Chief Operating Officer at iCARE Clinics.

With detail insight into metrics such as peak call hours, call volumes, and types of enquires now readily available, iCARE Clinics has been able to fine tune its service in line with customer needs. Mr. Kanchan believes that this 'alignment of management with IT' is vital to the organization's success. Increased efficiency and the convenience of a single number for all clinics has resulted in call volumes growing from 200-250 a day to over 400. This in turn has driven up the number of bookings and consequently the Clinic's patient volumes.

iCARE Clinics has further enlisted AGC's support with an annual maintenance contract for the solution and is looking to engage with the solution provider to on-board additional branches onto the system in the coming months. "We are extremely excited to be a partner for ICare in its growth trajectory and cater to business solutions which meet their needs and enhance their business outcomes," said Sanjay Ahuja, VP, AGC Networks.
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