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Follow on Google News | NERGI®: The New Superfood launching in the UKThe NERGI® kiwi-berry fits is to be launched in the UK this August.
By: Primland The NERGI® kiwi-berry fits in neatly to this unstoppable trend and is to be launched in the UK this August. Having already hit the shelves in several European countries, this superfood's popularity continues to grow from strength to strength, attracting increasing numbers of consumers. THE CHERRY-SIZED KIWI-BERRY Originally from Asia, the baby-kiwi fruit belongs to the Actinidia arguta species and has grown in the wild for centuries! In 2005, new varieties of baby kiwis were discovered in China, and later in New Zealand, which kept better than previous varieties of the fruit. The naturally sweet fruit is notable for its small size and unique characteristics, such as its smooth, fine, and edible skin. If you cut it in half, you'll see its flesh resembles that of a kiwi. Despite their similarities, NERGI® and kiwis don't share the same taste - the baby-kiwi berry is sweet with a slight sharpness to it. Under certain production conditions, the fruit's flesh, and sometimes its skin, may become pink in colour. A seasonal fruit, it is on the market from late August until mid-November, alongside other fruits such as raspberries, blueberries, and currants. A FLOURISHING INDUSTRY IN EUROPE 150 European expert growers have already begun producing this small, yet highly innovative hand-picked berry. The 170 hectares of sustainably- NERGI® has been met with resounding success among consumers in Germany as well as in France, Portugal and Italy. Consumers in the Benelux countries and Scandinavia are also hot on the uptake. A STRONG SHELF POSITION IN A GROWING MARKET NERGI®, is a new berry not to be confused with kiwis, though it comes from the same family. It is to be distributed to large retailers and will be sold in the berry and/or snack sections, preferably in the chilled aisle to ensure their freshness upon purchase. Due to their vivid green appearance, they jump out at you at the supermarket, next to the reds and darker blue hues of other berries. NERGI® is also distributed to catering specialists and via specialist channels. Mini by nature and a natural convenience food, NERGI® kiwi-berry is deliciously sweet, doesn't need to be peeled, doesn't stain and best of all, is rich in nutritional benefits. We've all been there in the middle of a busy week, hit with a craving for something sweet, more often than not this ends in the purchase of something tasty, yet not very filling or nutritious. As a berry and small fruit, NERGI® is ideal for eating on the go, perfect for keeping in your bag - surfing the current trend for healthy convenience food. It may be small but it is a superfruit packed with health benefits: vitamin C, vitamin E, minerals, fibre and anti-oxidants. Just 100g (around 10) of the berries provide you with 87.5% of your daily recommended allowance of vitamin C - much more than oranges (39.7mg per 100g) or lychees (42mg per 100g) or even redcurrants (40mg per 100g). All of these nutritional benefits at less than 52 calories per 100g. Since NERGI® is a delicate fruit, it is sold in practical, protective, informative packaging. NERGI® is a versatile fruit, lending itself well to salads, desserts, breakfasts and of course enjoyed on its own. To find out more about NERGI®, the new superfood coming to the UK, visit: The NERGI® website: www.nergi.info/ Facebook : www.facebook.com/ Instagram : www.instagram.com/ YouTube : www.youtube.com/ For more information on NERGI® distributors, please visit: http://www.primland.fr/ http://www.fruitworld.nl/ www.ortofruititalia.org For more information on this press release, contact: Business France UK (The French Trade Commission) Catherine Ryall, Press Officer -catherine.ryall@ Tel: + 44(0)20 7024 3613 Web: www.youbuyfrance.com/ End
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