How to Properly Speak the Language of 'Search Engine'

INDIANAPOLIS - June 30, 2016 - PRLog -- Search engine optimization is a complex language that must be really understood if you are going to get the most out of your marketing efforts, especially for your Chiropractor SEO.  Much content is produced by people that Google simply cannot understand or find, as companies are not speaking the proper 'search engine' language.  If this is the case, we really need to slow down and really look at what it means to properly speak the language, and eliminate anything we are doing that will keep our best content from being found on search engines.

Google today is more of an 'answer engine' than a true 'search engine'.  People want answers to things and they make queries in the form of questions.  Google is currently executing more than two trillion searches per year.  With that scale in mind, let's take a look at how you can best optimize your Chiropractor SEO content and up its chances of being found in Google and other search engines.

The first way to do this is to write content that will satisfy questions potential users will ask (about your particular service).  What types of things will they want to know about your Chiropractic office?  When landing on your page, what questions will they have about the service, location, pricing, etc.?

Another way to do this is to have more structured data.  Structured data is a way to help search engines understand content to know where to put it on the SERP.  There is an actual language of structured data called used by various search engines: Google, Yahoo!, Bing and Yandex.  All of these search engines can understand the Schema that is composed of structured data.  Despite this capability, there is actually a surprisingly low amount of people actually making use of this feature; less than 1% of sites are actually incorporating it.  Do not let your Chiropractor SEO fall into the same trap.  Websites that incorporate Schema are ranking 4 times higher on SERPs than other websites.  These sites also receive higher click through rates.  They often incorporate more relevant and attractive information such as photos, menus, pricing sheets, opening hours, etc.

One more reason to use structured data is the increased use of 'voice searching' on smartphones. 65% of smartphone users are using this feature, and Google voice searches have increased 7x since 2010.  This should absolutely be incorporated into the makeup of your website and implemented in your Chiropractor SEO.

Elite Chiropractic Marketing

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