Samata Coffee Brings Direct Trade Coffee Online

MELBOURNE, Australia - June 30, 2016 - PRLog -- Today, direct trade coffee distributer and roaster, Samata Coffee, announces the launch of its online web presence to expand the organization's ability to educate the industry about its ethical business practices and attract new coffee farmer partners and roasters who share those values.

The announcement and web presence impacts Samata Coffee's Melbourne, Australia, Chiang Mai, Thailand and Kuala Lumpur, Malaysia project locations and their respective teams; arming them with additional tools to communicate across the industry about its sustainable direct trade business model.

As identified by Samata Coffee, unfair trade practices are found throughout the coffee industry. Many conglomerates perpetuate environmentally unsustainable harvesting methods and exploit hard-working coffee farmers who remain in poverty.

Samata Coffee supports coffee farmers practicing small batch organic farming, and the organization hopes its new web presence will allow for more people -- those in the coffee industry and consumers alike -- to gain awareness about the impact their decisions have on the methods, quality and sustainability of coffee farming.

Samata Coffee acknowledges that their true direct trade model allows others to get the freshest possible, quality roasted coffee that is produced organically without pesticides. In addition, by supporting environmentally conscious farming practices, the planet benefits and the coffee farming communities involved have the opportunity to prosper.

Learn more at: http://www.samatacoffee.com