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Follow on Google News | Rambler/Kassa launches new Live Ticket Technology for online movie ticketsBy: Rambler&Co According to Andrew Ilitchev, Managing Partner of Rambler/Kassa: Each Live Ticket is currently equipped with three levels of anti-fraud security: unique code, animation and color scheme for each individual showtime. The controller at the movie theater verifies the ticket in accordance to all of these three parameters. But most importantly, each ticket is touch screen sensitive, which means that all of the animated features are triggered once you touch the screen on your mobile device. Live Ticket Technology is already available in a number of Russia's leading cinema chains and by the end of the year it is expected to become the standard movie going experience in Russia. Early results already demonstrate significant demand among millennials and young adults from 20-30. Rambler/Kassa hopes that this new innovation will promote online ticketing in Russia and will attract new audiences to enjoy movies on the big screen in a market where there is ample room for growth in both attendance and box office. Today, users can purchase Live Tickets inside the Rambler/Kassa mobile App available in both IOS and Android versions. http://rambler- End
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