Vivo Mobile Business on Rise with IPL Craze

GURGAON, India - June 29, 2016 - PRLog -- The Chinese global smartphone manufacturer, Vivo India has yet another moment to rejoice as it continues to outdo its competitors while bringing innovation to the industry. It is witnessing unprecedented growth in its business with doubled sales in the Indian subcontinent. Not surprisingly, sales saw a growing upward trend after it became the title sponsor of the famous Indian Premier League (IPL) for two seasons.

Vivo's offline distribution network is also expanding with its market share rising to 3 percent by the end of June from a mere 1.4 percent at the end of March. Last December, the company took an ambitious step by establishing an assembly unit in India and allocating a budget of INR 200 crore to spend on advertising and promotion. The journey began with the development of an offline sales channel unlike many of its peers.

Widening Offline Reach

Vivo has been looking forward to widening its offline reach ever since it entered the Indian market. The move to sponsor the IPL gave a much-needed momentum to the smartphone maker before the arrival of the festive season. With such aggressive marketing, it gained not just in terms of market share but also by capturing the minds of end users especially after the IPL season ended.

The verdict is out as the smartphone market is soon to touch around 140 million units in 2016, a 40 percent rise from last year. While most established players are going to hold on to their share of the market, Vivo is making the most of this surge and moving past the smaller entities. This is surely an important step as 160 android phone brands are already operational in the domestic circuit and 550 newer models are to be launched annually.

Becoming Title Sponsor of IPL

IPL is a big sporting event with an unparalleled reach among consumers and television viewers. This year too, with a cumulative viewership of close to 335 million, the IPL impact was felt across the nation in more than half the number of Pay-TV households in India.

Mega sporting events like the IPL offer considerable recall space to new entrants in the consumer goods industry, long before the customers come to know of their offerings. Such opportunities make gaining a market share an attainable goal, but holding on to such gains is a tricky affair. Understandably so, the title sponsorship of IPL garnered a good amount of attention and pushed brand Vivo to the forefront. Eventually, the effect translated into an exponential increase in sales, making Vivo one of the top five names in the global android phone business.

For More Information Visit: http://www.vivo.co.in/VivoIPL/