IPG Mediabrands' Interactive Avenues sweeps 2016 IDMA awards

GURGAON, India - June 21, 2016 - PRLog -- Interactive Avenues (IA), India's largest digital agency, owned by media agency conglomerate IPG Mediabrands, has bagged the highest number of metals at the prestigious IDMA (India Digital and Media Awards) organised by the Exchange4media group. In a glittering ceremony on June 18 in Mumbai the agency won a total of 6 metals including 2 golds, 2 silvers and 2 bronze.

Amardeep Singh, Co-Founder & CEO - Interactive Avenues said, "Our win at the IDMA awards reinstates our determination to raise the game, touch the peak and become a permanent fixture at the top. We have won the maximum number of metals across categories at IDMA this year, which is a great accomplishment and a celebration of IA's work, culture and caliber."

At IDMA this year, IA had 15 shortlists and it picked up two gold metals for the 'Coke Wishes' campaign for Coca Cola India, under the categories 'Strongest Community Engagement' and 'Best use of Social Media'. 'Coke Wishes' also picked up a silver metal in the 'Best Digital Direct Response Campaign' category. The agency bagged the second silver metal in the Best Website/Microsite category for Mahindra Thar.

IA picked up two bronze metals for 'The Economist' campaigns in 'Campaign with the Best ROI' and 'Best SEM Strategy' categories respectively.

About Interactive Avenues Pvt. Ltd.

Interactive Avenues is part of the IPG Mediabrands family, the global media holding company of Interpublic Group and a full-service media network. It is a full-service digital marketing company with offices in Mumbai, Delhi, Bangalore and Kolkata. Our comprehensive bouquet of services ranges from Media, Creative, Search, Analytics, Mobile, Social and ORM.