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Laughlin Constable Helps The Nature Conservancy Launch Children of Indiana Nature Park Project
Children's Park Website Offers Opportunities for Hoosier Children to Literally and Virtually Claim their Unique Place in Park
Laughlin Constable has created the website, www.ILoveMyLand.org, to bridge the electronics versus outdoor activities divide. Students in grades K-12 from all over Indiana will be able to be part of Hoosier history and claim a bicentennial Nature IN-Deed to their very own spot in the park. The interactive Children of Indiana Nature Park website allows students to obtain a deed with a specific location on a property adjacent to Cope Environmental Center near Centerville, Ind.
The Children of Indiana Nature Park (Park) is a partnership between The Nature Conservancy, the Indiana Department of Natural Resources, the Indiana Department of Education and Cope Environmental Center. It was formally dedicated on June 18 by Indiana First Lady Karen Pence, a school teacher for more than 25 years and the state's official Bicentennial Ambassador. Mrs. Pence and the project partners presented signed Nature IN-Deeds to children, each identifying a unique place in the Park.
Besides being able to physically visit the park, a student can use the website to zoom in and see his or her parcel virtually. The website also offers activities and online experiences focused on helping Hoosiers learn from, engage with and be inspired by the state's natural beauty. The Nature Conservancy hopes to distribute approximately 1 million deeds to students through schools, libraries or other community outlets.
"The website is critical to the success of the Children of Indiana Nature Park," said Mary McConnell, the Conservancy's Indiana State Director. "We've been impressed with Laughlin Constable's capabilities and website design experience. I'm confident the website they've created will encourage every Hoosier student to get outside and start exploring nature."
"Children of Indiana Nature Park is a creative way to engage young people via digital platforms they enjoy and to build the next generation of conservation leaders who will protect our undeveloped lands and water," said Mat Lignel, CEO of Laughlin Constable. "What better way to establish a connection to nature and inspire a lifetime of engagement with our natural world than by providing every student in Indiana their own piece of nature!"
The Children of Indiana Nature Park is one of several projects funded by the Bicentennial Nature Trust (BNT), a $30 million public investment that was leveraged through public/private partnerships to more than $70 million. The BNT program is aimed at expanding trails, conservation areas and recreation sites to help celebrate Indiana's 200 years of statehood in 2016. The state parks system was created during Indiana's centennial celebration in 1916, and BNT projects will provide a similar legacy for future generations of Hoosiers.
The Nature Conservancy
The Nature Conservancy is a leading conservation organization working around the world to conserve the lands and waters on which all life depends. The Indiana Chapter of The Nature Conservancy has protected almost 100,000 acres of land in Indiana. To learn more, visit The Nature Conservancy on the web at www.nature.org/
Laughlin Constable is a 4A's Top 25 independent agency that has been providing integrated marketing services to its clients for nearly 40 years. With offices in Chicago, Milwaukee, New York and New Jersey, Laughlin Constable works with clients seeking transformation, helping them solve for their future with brand strategy development, digital marketing, design, advertising, public relations, media research, planning and buying. Its annual billings are in excess of $250 million. The agency's clients include: Wisconsin Department of Tourism, Bon-Ton Stores, Sears Holdings, Food Network, Lung Cancer Alliance, USA Network, PDC Brands, Medela, Northwestern Medicine, Master Lock, MillerCoors, Paris Presents, Palermo Villa and Bright Start/Oppenheimer Funds. Laughlin Constable is in the business of propelling companies and brands FROM NOW TO NEXT™. For more information, please visit Laughlin.com (http://www.laughlin.com/