Mechanic Light announces the launch of their new website

SPOKANE, Wash. - June 17, 2016 - PRLog -- Mechanic Light has finalized and launched their new product website and brand name, Sportsman's Light (www.sportsmanslight.com). In speaking with Rick Manfred, the founder of Mechanic Light, he explained how after spending the first few weeks speaking with customers and presenting demonstrations of the products at tradeshows, he quickly discovered the potential diversity in their patent pending mounting system. The light was being instantly categorized as a mechanics only tool, and in many other categories it's obvious useful applications were being ignored.

After careful consideration, the Mechanic Light team made the decision to rebrand and launch a new site dedicated to spreading the word and potential of their product.

The Sportsman's Light team set aside time to ramp up their product descriptions and improve their images. They also added in the ability to create your own light bundle with any number of their mounts and attachments along with improving the customer's checkout experience. "In the future we want to release some product demonstrations and instructional videos to go with our product line", Rick said.

Rick commented how much they appreciated the feedback from everyone they've spoken with in person and on social networks. It has helped develop his vision for the company, into reality.

Alex Nelson - Innovation Watch
http://www.sportsmanslight.com