New Business Book Summary Available for Creative Strategy Generation

June 17, 2016 - PRLog -- Building a strategy for a product or service can be a creative process that allows an organization to innovate and move forward without imitating past strategies. In Creative Strategy Generation, business strategist and musician Bob Caporale uses an extended metaphor of composing music to outline his method for creating an actionable plan for a product or service. The best strategies combine solid business metrics with passion and inspiration to create truly original plans.

Bob Caporale's model for creative strategy generation is based on the seven steps he uses when composing a song:

1.Preparation. It is important to perform a strategic baseline analysis, looking at the present and past to determine the best path to the future. In business terms, strategy covers motivation, the strengths and weaknesses of the competition, the strengths and weaknesses of the company, and the business environment.

2.Inspiration. Just as a composer is inspired to write, the strategist develops new insight that inspires action. He or she develops a vision and sets goals and objectives to reach along the way.

3.Genre. The composer decides whether the vision would work better as a rock song or a jazz piece. In a business strategy, that means identifying and understanding the target market for the product or service. As the strategy team gets to know the target market better, they may find new opportunities.

4.Ideation. The strategist composes the strategy by developing a go-to-market plan. The plan provides guidance on the four elements of the marketing mix: product, price, promotion, and place.

5.Arrangement. The composer organizes the song and instrumentation to achieve the desired sound. In strategic development, the strategist adds structure to the plan by determining investments and returns, assembling the strategic story, and determining how to present the strategy in a way that will be appealing to investors.

6.Orchestration. The strategist assembles a team to help carry out the strategic plan and provides direction to that team.

7.Production. The strategist implements the strategy, measures results, and continues to refine the strategy during its life cycle.

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