A.I. firm GrowthIntel reports 5x increase in Annual Recurring Revenue

LONDON - July 1, 2016 - PRLog -- Predictive marketing software company GrowthIntel this week reported a fivefold increase in annual recurring revenue. This was driven by a pay-per-opportunity pricing model, which tied its success to that of its customers.

The key to the revenue increase has been an innovative pricing model which is based on the quality of leads generated. This is significantly different from a 'traditional' pricing model based on number of leads provided. The success of GrowthIntel's approach shows where the real value lies: not in the quantity of data provided but in the number of opportunities it enables the client to create.

GrowthIntel CEO and Founder Tom Gatten said, "People looking at buying our software are keen on this method of pricing. We live and die by the true value we deliver to our clients. It has given us a lot more clarity in every aspect of our business."

Gatten continues: "The timing of this is significant as the pace of investment slows alongside macroeconomic growth. Many economies and businesses are seeking to understanding the potential of artificial intelligence (AI) in order to understand customers and opportunities. GrowthIntel is even seeing AI adoption in traditional industries such as agriculture and shipping."

GrowthIntel's success applies nationwide, to industries old and new, as proof of the potential value of AI. By predicting business buying behaviour for GrowthIntel's clients, the company helps increase the volume of B2B trade. By changing their pricing model, GrowthIntel have shown that the value in AI-powered predictive marketing lies not in huge volumes of leads, but high quality recommendations that turn into opportunities.

Notes to editors
http://growthintel.com powers B2B trade by turning primary source unstructured data into predictive go-to-market intelligence. Its SaaS platform uses NLP, data science and machine learning to build a personalised recommendation engine that delivers the most sophisticated available overview of your addressable market: thousands of brand new prospects, each with a known likelihood of conversion. They were recently chosen to join Upscale, Tech City UK's six-month programme to support the next generation of UK scale-up digital businesses, and worked as the core data partner in support of Tech Nation 2016.