A Global Dialogue on the Tech-Touch Challenge

LISBON, Portugal - June 15, 2016 - PRLog -- Calibrating information technology and empathy is a growing issue for businesses and organizations around the world. Countless businesses want to leverage the on-line experience to build brand identity and customer loyalty, but constant innovation and evolving tastes make it difficult to get this mix right in today's highly segmented, digitally empowered marketplace.

"This will be a key organizational challenge of our digital century," Brown said. "How do preferences for 'tech' and 'touch' impact a brand and a business? How can leaders work these concepts into their strategies and business models? Our new website is designed as a conversational crossroads for people interested in this dilemma. It is conceived as a source of dialogue, insights, and shared best practices to help the global business community find that delicate balance of IT and personal empathy."

Empowered digital consumers are changing the face of international business every day, pushing the world toward a demand-based, 24/7 economy. Innovation and cost pressures make IT-based business solutions increasingly attractive, yet many experts assert that 'human touch' and empathy are still essential for sustainable commercial success. With the creation of 'The Business Empathy Forum' Mark Brown hopes to help executives and enterprises find the right balance of 'tech' and human 'touch'.

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