Masseria Names Carousel30 Digital Agency of Record
Fine dining restaurant in D.C. continues its strategic marketing partnership with the agency
ALEXANDRIA, Va. - June 13, 2016 - PRLog -- Carousel30, a leading strategic marketing and web development agency based in the Washington, DC region, has been named digital agency of record by Masseria, an award-winning Italian fine dining restaurant in the Union Market/NOMA district of Washington, DC.
As the marketing and creative partner of Masseria, Carousel30 will provide new - and expand existing - channels for communicating Masseria's offerings and branding messages to targeted audiences. The partnership between Masseria and Carousel30 will in turn further the restaurant's objectives to create a one-of-a-kind dining experience in Washington, DC. Carousel30's work thus far with the brand has grown its initial customer base into a loyal, passionate following across its digital marketing platforms, which translate directly to visits to the establishment as well as its special events.
"We are thrilled at the opportunity to continue our relationship with this unique brand, and look forward to finding new ways to connect Masseria's audience to a part of an experience that extends from the moments they spend at the restaurant to those they share with others after they leave," says Greg Kihlström, Founder and CEO of Carousel30. "This is central to what Carousel30 does for our clients, and we love the unique opportunities that working with Masseria provides."
Since the restaurant's opening in mid-2015, Carousel30 has worked closely with Stefanelli to create a strategy that combines the restaurant's clean, urban aesthetic with a marketing approach that focuses on the unique experiences, or "Masseria Moments", that location and exquisite cuisine allow.
Chef and owner Nick Stefanelli says, "Carousel30 understands how to balance Masseria's elements of cuisine, location, and the overall experience created by the combination of both. We look forward to a great and continuing relationship with the agency."
Carousel30 will lead Masseria's brand and creative work, social media marketing, email marketing, advertising, and website management.
Carousel30 is an award-winning strategic marketing and web development agency based in the Washington, DC area. Working with national brands on branding, content and digital strategy, the agency works with top organizations across many industries including membership associations, nonprofits, financial services, and education. Carousel30 believes in "creating experiences that connect people to the things they love" through a combination of innovative and traditional methods that build brands and create relationships that last between marketers and their audiences.
About Masseria and Nick Stefanelli
Masseria opened its doors in Northeast D.C. in August of 2015 and has since been rated as one of the area's greatest culinary experiences. Owner Nick Stefanelli is a former chef at Bibiana Restaurant and a 2001 graduate of L'Academie de Cuisine in Gaithersburg, Maryland. The vision for Masseria's menu and aesthetic comes from Nick Stefanelli's childhood experiences in Puglia, Italy. "Masseria is a celebration of the big, harmonious Italian flavors that shaped chef Nick Stefanelli's palate as a child. The name itself is a heartfelt tribute to the sun dappled, walled agricultural estates that dot the Puglia region where his heritage is rooted, and the honest coastal cuisine of the breadbasket of Italy. Capturing the warm welcome of the masseria, Stefanelli's first restaurant embodies the austere beauty of a simple Italian farmstead, the industrial grit of its Union Market neighborhood, and the irrepressible chic of its fashion-savvy chef-owner."
Hayden Sorensen, Carousel30