New Business Book Summary Available for Unlabel

June 10, 2016 - PRLog -- In Unlabel, author Marc Ecko shares his journey as an entrepreneur, from airbrushing T-shirts in his parents' garage to running a billion-dollar fashion and lifestyle corporation. To help other entrepreneurs understand the secrets of creating and sustaining a successful personal brand, Ecko provides a framework he calls the Authenticity Formula. Unlabel examines each component of this formula, relates Ecko's business autobiography, and offers tips and techniques for creating a brand that resonates with customers.

Entrepreneurs do not just create brands--they are brands. According to Marc Ecko, creating a successful personal brand requires entrepreneurs to:

• Be authentic. An entrepreneur must balance his or her unique voice with truthfulness while aiming to create an emotional impact on customers.

• Refuse to be labeled. Entrepreneurs must reject the labels others try to stick on their brands. Instead they must work to ensure the public's perceptions of their brands are the ones they intend to project.

• Find a Yoda. Throughout his career, Ecko found unlikely mentorship in everyone from his Uncle Carl to the dean of Rutgers Pharmacy School to the rapper Sean Combs.

• Ignore the haters. Instead of listening to naysayers, entrepreneurs must trust their own instincts and remember that selling products that make customers happy is not selling out.

• Learn to accept failure. Ecko learned that failure is an inevitable component of success. Instead of avoiding failure, entrepreneurs must prepare, accept, and acknowledge its presence.

• Let go of the past and look to the future. In order for a brand to survive and thrive, an entrepreneur must ensure his or her vision for the brand. A brand's leadership structure is always evolving.

To learn more, please visit www.bizsum.com