One Entertainment teams up with soccer's world champions

By: DFB
LAS VEGAS - June 9, 2016 - PRLog -- DFB-Wirtschaftsdienste GmbH, a fully owned subsidiary of the German soccer federation Deutscher Fußball-Bund (DFB), has appointed Las Vegas-based One Entertainment to be its licensing agent for the German national soccer team in the U.S., Mexico and Canada.

The German national team is the current FIFA World Champion, and one of the most storied national soccer teams in the history of the game.

Under the agreement, One Entertainment will develop a licensing program in key product categories across North America. The first product lines are expected to hit retail for Christmas 2016.

"We are excited to be working with DFB and the German national soccer team," says Alex Altamirano, Managing Partner, One Entertainment. "The team is a gold standard for the game and for fans around the world, and we believe it will add significant strength to our current soccer initiatives."

"We are excited to be working with One Entertainment. They pioneered soccer licensing in North America and have a strong set of licensees and retail partners working with their soccer program. We are eager to extend the DFB experience to fans in North America," said Denni Strich, Director Marketing, DFB.

About Deutscher Fußball-Bund:

Created in 1900, Deutscher Fußball-Bund (DFB) is the governing body of 26 soccer associations in Germany which include 25,000 clubs. The DFB is comprised of the German League Association, along with five regional and 21 national associations. With nearly seven million members across its clubs, the DFB is one of the biggest professional national sports associations of the world.

The German national soccer team is the current FIFA World Champion (FIFA World Cup 2014) and one of the most storied national teams ever with four World Cup titles (1954, 1974, 1990 and 2014) and three EUROPEAN Cup titles (1972, 1980 and 1996).

About One Entertainment:

One Entertainment is a fully integrated brand-management agency, offering licensing, creative and retail support to select brands in the world of sports and entertainment. Its portfolio of representations includes FC Barcelona, Bayern Munich, Chivas Guadalajara and Copa America USA 2016, to name just a few.

Contact
Casandra Rossi
***@one-entertainment.com
End
Source:DFB
Email:***@one-entertainment.com Email Verified
Tags:One Entertainment, Soccer, Licensing
Industry:Advertising, Entertainment, Sports
Location:Las Vegas - Nevada - United States
Subject:Partnerships
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