RE/MAX DFW Associates Unveils New Luxury Home Division

DALLAS - June 11, 2016 - PRLog -- RE/MAX DFW Associates has been assisting Dallas area families with buying and selling their homes since 1983, has recently launched a new luxury home division RE/MAX DFW Associates - RE/MAX Collection. The division will focus on marketing properties $500,000 + and serve the North Texas area.  The move will allow RE/MAX DFW Associates to expand its services in the luxury home market and highlight resources available to luxury home owners and others interested in the luxury home arena.

"We saw a real need for a luxury division here at REMAX DFW Associates," said Mark Wolfe, president of RE/MAX DFW Associates.  "We feel we have a real opportunity to reach out to luxury clients and offer the resources and marketing power of a truly global real estate company."

"The RE/MAX Network developed its own luxury brand, The RE/MAX Collection, so it only makes sense for RE/MAX DFW Associates to expand that brand in the North Texas area," notes Cyndi Cook, director of marketing for RE/MAX DFW Associates. "As the only RE/MAX franchise in the North Texas area with a separate Luxury Division we have set a prerequisite for the agents in that division that they not only have luxury level transactions but they must also hold at least one of three luxury marketing advanced designations."

The luxury group at RE/MAX DFW Associates will consist of approximately 40 associates with the luxury marketing expertise, transactions and advanced educational designations necessary to assist clients that have chosen or are interested in luxury lifestyle homes.

"Our luxury division will provide these agents with the branding necessary to compete in the luxury market. Part of that branding will be its own website www.DFWLuxuryLifestyles.com which includes global listing syndication to Russia, China, and India as well as over 50 other countries which otherwise may not be able to access our luxury properties," states Cook. "Additionally, our exclusive agent luxury marketing portal will supply our agents with a plethora of marketing materials, listing presentations and advertising. All designed to give our agents a competitive advantage and our seller's an unprecedented level of marketing not seen within RE/MAX previously."

RE/MAX DFW Associates is in its 33^rd year of operation and today is the largest RE/MAX franchise in Texas.    The firm has seven offices: Coppell, Dallas, Flower Mound, Frisco, Las Colinas, Plano and Willow Bend.  The firm's nearly 330 agents are projected to close $1.75 billion in 2016.   RE/MAX DFW Associates is part of the world-wide RE/MAX network in 101 countries and 105,000 agents. For more information, visit the firm's website, www.DFWLuxuryLifestyles.com, its Facebook page, facebook.com/RMDFW or on YouTube, youtube.com/rmdfw.