Capital Region Chapter of American Marketing Association to Host Referral Program Expert

ALBANY, N.Y. - June 7, 2016 - PRLog -- The New York Capital Region chapter of the American Marketing Association (NYCRAMA) announces its June Luncheon, "Unleash Your Customers: Creating an Effective Referral Program",Thursday, June 16, 2016 at The Century House (http://www.thecenturyhouse.com/), 997 New Loudon Road, Latham, NY 12110, from 11:30am - 1:15pm. NYCRAMA invites GTM Payroll Services Inc.'s senior director of marketing & business development, Chris Chariton, to share GTM's journey to optimize its customer referral program and lessons learned along the way.

Customer referrals typically have a higher conversion rate, a shorter time to close, and drive more sales to the bottom line. Yet the majority of companies do not have a formalized referral program. Attendees of this month's luncheon will learn best practices for creating referral programs including developing a messaging and promotion plan, structuring incentives, training internal teams, and tracking a referral program.

Chris Chariton has more than twenty years of marketing leadership experience across media, manufacturing, technology and financial services. Her passion is demand generation and accelerating sales growth through marketing and sales alignment. Chariton also serves as the executive vice president of membership for the New York Capital Region Chapter of the American Marketing Association (NYCRAMA). She recently shared her experiences with accelerating client referral programs at Marketo's Marketing Nation Summit.

Join NYCRAMA and Chris Chariton in learning how to turn up the dial on a current customer referral program, or how to create a new program that yields winning business results. Cost is $25 for AMA members and students; $35 for nonmembers. Pre-registration is preferred via: https://www.eventbrite.com/e/unleash-your-customers-creating-an-effective-referral-program-marketing-luncheon-tickets-25832136616. Walk-ins are also welcome. Cash or check accepted at the door.

About the American Marketing Association

The American Marketing Association (AMA) is the largest marketing association in North America. A professional association for marketing leaders, thinkers and doers, it is the only organization that brings together marketers across all specialties to collaborate and inspire one another. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association, visit www.ama.org.

About NYCRAMA

The New York Capital Region chapter of the American Marketing Association is the premier Tech Valley association for marketing professionals. Since 1992, NYCRAMA has been dedicated to elevating the marketing profession by delivering career development, educational opportunities, and promoting best practices for winning and keeping customers. The chapter provides an opportunity to learn from and network with hundreds of marketing professionals in the Capital Region. For more information on NYCRAMA, visit www.nymarketing.org.