Etoile Info Solutions Speaks About Ways to Perfect User Experience on an Ecommerce Website

PHOENIX - June 7, 2016 - PRLog -- While shopping online, customers are always on the lookout of a seamless and delightful experience. Ideally, they would never want to spend much time on hunting a particular product or paying for it. In this context, the Director of Etoile Info Solutions, a leading-edge ecommerce website design company, speaks about what it takes to offer a great user experience to online shoppers.

Speaking about the ecommerce website design, he says, "Firstly, it is important to ensure an uncluttered interface. This would typically mean getting rid of unnecessary and excessive navigation, details, and promotions. The key is to enable the user to focus on actual shopping, which is the primary reason of the user's visit to the site."

Coming to the display of products, he says, "Each and every product should be accompanied with a high-quality photograph and a well-defined product description. Pixelated or small images often annoy customers. It is a good option to enable the user to zoom into the photograph, so that he/she can have a better view of the product. Again, it is essential to provide clear & concise product descriptions, which would have relevant details pertaining to the item, thus helping the user to make a well-informed decision."

For the checkout procedure, he says, "The fact that the customer has reached the checkout page implies that he/she is interested in buying the product from the site. To encourage the customer to place the order, it is imperative to offer an easy and smooth checkout procedure. Right from adding the items to the basket to the payment stage, the entire experience should seem straightforward and effortless. For instance, while browsing through the products, the basket should exactly display the details of what one is buying, such as the name of the product, quantity, size, total price, so on and so forth.  This keeps the user aware of the amount he/she would have to pay eventually, and to check whether there is any scope of further additions or deletions in the list of items."

With a proficient team of ecommerce web designers, Etoile Info Solutions has crafted several stunning, productive, and user-friendly ecommerce sites for its clients. The company holds a rich experience of catering to a diversified client base across varied industries. It also offers other web related services, such as online marketing, search engine optimization, social media marketing, pay per click marketing, mobile app development, and many more.

For more info  : http://www.etoileinfosolutions.com/