Iconic European soccer club AS Roma drafts One Entertainment for U.S. campaign

By: AS Roma
LAS VEGAS - June 2, 2016 - PRLog -- Top Italian soccer club AS Roma has appointed Las Vegas-based One Entertainment to be its licensing agent in the U.S. and Canada.

Based in Rome, one of the world's most iconic and visited cities, AS Roma has a rich history, but has also enjoyed much recent success on the pitch, having just qualified for its third straight Champions League spot.

Eager to grow and build on its success, the club is working on ambitious development plans, including the construction of a new stadium, training facility, entertainment district and business park in Rome.

The partnership with One Entertainment offers yet another way to grow the club's presence and legacy in one of soccer's most exciting and fastest-growing territories.

"We are delighted to partner with AS Roma," says David Gebel, Managing Partner, One Entertainment. "We are eager to strategically bring AS Roma merchandise to fans across North America, and to build on the ambitious plans laid out by the team and its management."

"North America is a key part of our international expansion plans," says Laurent Colette, CMO, AS Roma. "We are excited to partner with One Entertainment in the licensing area. Their long-time involvement in the North American soccer market provides an ideal experience and platform to bring AS Roma to our fans in this region."

The first AS Roma products are expected to be available for Christmas 2016 and expand throughout 2017.

About AS Roma:

Associazione Sportiva Roma is the main professional soccer team in Rome. Founded in 1927, it plays in the famed Italian Serie A league. The club has won three Serie A championship titles, nine Italian Cup titles and one European Cup.

About One Entertainment:

One Entertainment is a fully integrated brand-management agency offering licensing, creative and retail support to select brands in the world of sports and entertainment. Its portfolio of representations includes FC Barcelona, Bayern Munich, Chivas Guadalajara and Copa America USA 2016, to name just a few.

Contact
Casandra Rossi
***@one-entertainment.com
End
Source:AS Roma
Email:***@one-entertainment.com Email Verified
Tags:One Entertainment, As Roma, Licensing, Soccer
Industry:Advertising, Business, Sports
Location:Las Vegas - Nevada - United States
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse



Like PRLog?
9K2K1K
Click to Share