Crowded.com Thought Leader to Speak at the TAtech Leadership Summit

NEW YORK - June 1, 2016 - PRLog -- Crowded.com, the network for Verified Candidates in the hourly and on-demand workforce, today announced that one of its thought leaders will be speaking at the TAtech Leadership Summit, a conference which seeks to enhance all facets of talent acquisition through the application of the very best technology and expertise in the world.

WHO:

Howard Schwartz,CEO & Co-Founder of Crowded.com and a recognized expert with 15 years of experience in the ad technology industry with two successful industry exits.

WHAT:

A thought leadership session entitled "Demystifying Targeting Data."

WHEN:

June 1, 2016

3:30-4:15 PM CDT

WHERE:

TAtech Leadership Summit
University of Chicago Booth School of Business - Gleacher Center
450 N. Cityfront Plaza Drive
Chicago, Ill.

DETAILS:

A marriage of software and advanced analytics, programmatic ad buying is a powerful capability that is now gaining traction in recruitment. It offers employers and recruiters unprecedented accuracy in ad targeting and, as a result, higher returns on their recruitment advertising investments.

During the TAtech Leadership Summit (http://tatech.org/event/leadershipsummit/) on Programmatic Ad Buying, Howard Schwartz,CEO & Co-Founder of Crowded.com, the "Verified Candidate Network", will lead a thought leadership session entitled "Demystifying Targeting Data" and focus on leveraging the first-party data that companies already own and the second and third-party data companies should be testing in their programmatic advertising campaigns to acquire and re-engage their candidates.