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Silicon Review features Account-Based Marketing article by RightWave Inc. CEO Anurag Khemka
Account-Based Marketing aligns Marketing and Sales organizations with strong support from marketing automation systems and services
Marci Bosse, Marketing Operations Manager for Interana, commented: "Account Based Marketing puts Marketing and Sales on the same page; this article provides a roadmap to reach this rare situation. Especially helpful is the final section about using ABM to acquire new business and cross-sell/up-
B2B sales organizations have been account focused for decades. Only recently have marketing automation tools allowed marketing to take on the same focus. Mr. Khemka provides a 10-step process for marketers to embrace ABM.
Read more at http://www.rightwave.com/
About RightWave Inc.
Founded in 2004, RightWave Inc. provides an innovative Marketing Automation solution. With RightWave, one can implement a marketing automation solution easily, launch campaigns faster, and ensure data quality and successful integration along with accurate reporting and analysis resulting in dramatic increase in overall marketing ROI and sales success. See http://www.rightwave.com
About Interana Inc.
Interana is the behavioral analytics solution for event data that enables people to easily obtain insights from the actions people, products, or machines make over time. These insights empower people to build the right strategies for increasing conversion, deepening engagement, and maximizing retention in their products or services. See http://www.interana.com
About Silicon Review
Silicon Review is a premier magazine for information on the bleeding edge companies that are changing the way business is done. It encompasses nine technology and vertical communities:
Jacky Hood, Account and Engagement Manager