News By Tag
News By Location
Hill & Partners Journeys to Catalyst Americas 2016 to Brand Environment for ChannelAdvisor
Bay State Branded Environment Specialists Teams with ChannelAdvisor at Catalyst Americas 2016
By: Hill & Partners
Year after year, Catalyst brings together the most innovative minds in the e-commerce industry. This year's Catalyst theme was "E-Commerce:
"It's always an honor to team with a company at the very top of its industry and portray through a branded environment what separates them from the competition,"
Hill & Partners constructed a welcoming, unified space that invited guests to explore the ChannelAdvisor brand and easily interact. Located at the center of the Catalyst Pavilion, the ChannelAdvisor space featured a lounge area with charging stations and cozy seating, surrounded by four functional demo stations that showcased the ChannelAdvisor platform.
The ChannelAdvisor brand was amplified through all details of the environment, from the impressively massive fabric banners to the fine accent colors on the edges of the workstation demo counters. The strategic use of large overhead signage drew attention to the ChannelAdvisor brand from all points in the Pavillion and defined the lounge space below.
"For the third year in a row, Hill & Partners has been essential in making the Catalyst Conference a success. Their branding expertise and insightful consultations made for a seamless experience for the nearly 40 sponsors of the event and created a uniform space that met each of their unique needs," said ChannelAdvisor Events Manager, Candace Velazquez. "By partnering with Hill & Partners, Channel Advisor can be assured that every step of the event planning process for the Catalyst sponsors is handled with efficiency and professionalism, and the design of the Catalyst Pavilion creates a positive representation of the ChannelAdvisor and Catalyst brand."
Thirty-four of the Catalyst sponsors had their own turnkey exhibit areas within the pavilion unified in architecture and structure. Featured graphic areas allowed each space to be fully transformed into a unique brand experience. Refined materials, functional monitors and impressive accent lighting worked together to put each sponsor's brand on display for Catalyst attendees.
An impressive archway led attendees into the theater area that featured a large projector screen and crystal clear sound system that was utilized throughout the day for sponsor presentations. Comfortable seating filled the space allowing it to be used for breakfast and lunch during the event and doubled as an inviting networking environment throughout the show's duration.
About Hill & Partners
Hill & Partners is a full-service team of branded environment specialists with a network of skilled partners throughout the country and world. Hill & Partners have provided professional exhibit management services that help clients manage and improve the results of their trade show exhibit program for over 20 years. Experience is a key factor in their long running relationships with clients including Dunkin' Brands, IGT, Demandware, Samsonite and General Cigar. Hill & Partners, established in 1995, has received numerous awards and accolades including being named by the Boston Business Journal as one of the Boston area's fastest growing companies. For additional information, please call 617.471.7990 or visit www.hillpartners.com