GF Health Products, Inc. Reveals New Basic American Brand Identity

ATLANTA - May 23, 2016 - PRLog -- GF Health Products, Inc. proudly announces the launch of its Basic American Medical Products ("Basic American") new brand identity, including a distinctive corporate logo, shown at right, as well as the rebranding of key marketing materials and educational resources. Access these updated materials and resources within the Basic American section of our website at www.grahamfield.com.

"As the extended care industry changes at an unprecedented pace, Basic American products constantly evolve to meet our customers' needs and the demands of the market. The new brand identity reflects our commitment to ongoing innovation, and re-stamps the hallmark of our legacy in quality and leadership on the extended care industry," states Senior Vice President David Walton.

A distinguished brand in the extended care marketplace since 1976, Basic American products are manufactured in our US-based manufacturing plants, thanks to the experience, skill, and craftsmanship of our seasoned employees. In addition to superior products, the Basic American brand offers turnkey interior design and project management services to assist extended care facilities in creating an optimal environment for residents and guests.

Visit the Basic American 10,000-square-foot showroom and educational center in Atlanta, GA, or contact one of our design, project management, or sales experts to learn more about the style, safety, and security built into everything we do.

About GF Health Products, Inc.

Headquartered in Atlanta, Georgia, with more than 300 US-based employees, GF Health Products, Inc. ("Graham-Field") is a major manufacturer of healthcare products for the acute care, extended care, homecare and primary care markets. The Graham-Field family of brands includes
Basic American Medical Products, Everest & Jennings, Grafco, Hausted, John Bunn, Labtron, Lumex and Lumiscope. Visit www.grahamfield.com or call 770-368-4700.

Press Contact:
GF Health Products, Inc.
Jacqueline Greenfield
770-368-4700
jgreenfield@grahamfield.com