ThoughtShift and Calumet Announced DRUM Search Awards Finalists 2016

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* Brighton - Sussex - England

BRIGHTON, England - May 20, 2016 - PRLog -- Calumet's integrated search engine marketing campaign within the category Best Integrated Strategy or Campaign - SEO & PPC (

Calumet is a leading photographic equipment and accessories retailer established in 1939. With physical stores as well as an eCommerce site, Calumet provides the keen amateur to the professional photographer with everything they need to get the perfect shot.

The nominated campaign integrated organic search and a number of paid media channels such as Facebook Ads, Criteo, AdWords and Google Shopping to reach target audiences of semi-professional photographers and photography students.

Sian Gray, Marketing Manager at Calumet commented, "We have been very pleased with the results of our integrated SEO and PPC campaign which has resulted in a 294% increase in revenue from search engines".

Managing Director and Co-Founder of ThoughtShift, AJ Coutts commented:

"We're excited to be DRUM Search Awards finalists for our work with Calumet on their integrated search marketing campaign. Our ThoughtShift Buying Intent MethodologyTM drove a 147% year on year increase in organic search revenue, a 239% year on year increase in paid media revenue and delivered a 43:1 ROI on Facebook Advertising. By working collaboratively with the Calumet team, and integrating organic and paid media strategies through audience and data analysis we were able to create this award nominated campaign."

With judges including Matt Bush, Agency Director at Google, The Drum Search Awards aim to recognise and celebrate the most innovative, creative and effective search campaigns in both the PPC and SEO sectors.

The winner of The Best Integrated Campaign category will be announced at a black-tie ceremony on the 8th June at the Marriott Grosvenor Square, London.


Notes to the editor:

ThoughtShift is an award-winning digital marketing agency proven to increase eCommerce sales and online lead generation through digital marketing, SEO, PPC and social media marketing consultancy services. Specialising in eCommerce marketing for multi-channel retailers, the expert team of 25 Brighton based consultants have helped brands increase eCommerce revenue by over £1 million, grow Google AdWords PPC ROI to in excess of 16:1 and deliver Facebook Advertising campaigns with 43:1 ROI.

Visit the ThoughtShift website at
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