Designing Scalable Revenue Generation Models

TBK Consult publishes new whitepaper discussing the challenges facing information technology companies in an environment characterised by hyper change. The whitepaper also gives a six-step framework for making it to global market leadership.
Hans Peter Bech
Hans Peter Bech
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Business Model


Klampenborg - Copenhagen - Denmark


KLAMPENBORG, Denmark - May 25, 2016 - PRLog -- The information technology industry is the home for most startups, it is the industry attracting most investments from seed capital, business angels and venture funds, it is the industry undertaking the most IPOs, it is the industry hosting the world's most valuable brands and it is the industry offering the most well-paid jobs. The combination of rapidly decreasing barriers of entry for startups combined with unprecedented growth opportunities has created a gold rush where entrepreneurs, investors and governments flock to get their share of the feast in terms of investment returns and job creation.

The trouble is that the information technology industry is also a difficult place to operate for the bright, but unknown insurgent. Getting new ideas for products and services is not the big challenge and we see the same ideas popping up simultaneously across the globe. The huge challenge is to design a scalable business model around the product and service that can take the insurgent to global market leadership before the idea becomes obsolete and the market leadership positions are taken by someone else.

"Global market leadership is the only comfortable position in the information technology industry," says Hans Peter Bech, author of the whitepaper. "I see many information technology companies fail because they invest too little time in fine tuning their business model and ignore the need for growing faster than the market and faster than their competitors. When after years of struggling entrepreneurs make it out of startup and can demonstrate growth and profitability they must keep up the momentum and head for market leadership, otherwise they risk losing it all when their more powerful competitors roll into their territories."

The whitepaper explains why the information technology industry is a "winner takes all" type of game. It discusses the four fundamental challenges that make it so difficult for potential customers to relate their needs and requirements to the products and services offered by the startups and challengers.

The whitepaper lists the six major trends in the business model environment that all startups and challengers most come to terms with and finally the whitepaper gives a six-step framework for designing scalable revenue generation models that will lead to global market leadership releasing the full potential of the entrepreneur's idea.

The whitepaper can be downloaded for free here:

More information about TBK Consult:

Hans Peter Bech
+45 2347 6762
Source:TBK Consult
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Tags:Business Model, Sales, Marketing
Location:Klampenborg - Copenhagen - Denmark
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