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pdsCommerce Launches Phase One of a Multi-Phased Functional Re-design and Re-platform for Tervis®
The new B2C site for Tervis® features an optimized online branded shopping experience; the B2B site will launch later this year.
The internal e-commerce, creative and development teams at Tervis worked hand in hand with the strategic consulting and development teams at pdsCommerce to execute the new, fully responsive B2C site. The new site experience touts streamlined navigation and optimized on-site search and merchandising to better showcase the company's broad portfolio of premium products and designs, along with a simplified checkout experience. Another major enhancement in this site launch was the re-design and integration of the "design your own" application, which allows consumers to truly customize their own Tervis tumblers by selecting from a library of artwork and/or adding personal photos or text. The application's re-design, done in large collaboration with other Tervis partners (Helios and Urban Canvas), now features an optimized and responsive user experience, allowing consumers to customize using their preferred device (mobile, tablet or desktop).
"I'm very proud to be announcing the launch of a new site for such a well-known brand as Tervis," comments Kevin Kennedy, Founder & CEO at pdsCommerce. "Tervis has a large product catalog with an endless number of combinations of insulated drinkware sizes, colors, designs, and accessories, but the site is well organized, the design is fun and engaging, and functionally, it's optimized to increase conversion."
"Our goal was to create a new site experience that was a better measure to the Tervis brand and our premium products. The new tervis.com now allows us to showcase our 70-year rich heritage throughout the site, while enabling new and returning consumers to explore and find the products and designs of their choice with greater ease," says Mellisa Allen, Chief Technology Officer at Tervis. "We are thrilled with the advancements and excited for our plans for further evolution."
The soon-to-launch Tervis B2B site, will have the same look and feel as the B2C site from a design perspective and will share a backend system with the B2C site, affording Tervis a number of operational efficiencies.
pdsCommerce is the only B2C & B2B enterprise commerce platform that offers a true shared success model and no upfront project fees; creative design, implementation, hosting, training and support are all included. The PaaS-based solution is built for growth and offers all of the functionality required to increase conversion. To learn more, visit pdscommerce.com or call 401-489-7341 and press 2 for Sales.
Tervis, a third-generation family-owned business, has been making insulated drinkware right here in America since 1946. With a lifetime guarantee, Tervis products keep hot drinks hot and cold drinks cold, are virtually unbreakable, are microwave and dishwasher safe, reduce condensation, and can be personalized for any hobby or interest. Tervis has thousands of designs from which to choose, including license agreements with some of the world's most beloved brands and sports teams. It's more than drinkware; Tervis is a lifestyle that's truly an everyday on-the-go outlet to express yourself. Products are available at tervis.com, Tervis company stores, and at more than 8,000 retail locations nationwide. For more information, please call 1-866-TUMBLER or visit us on Facebook: TervisTumblerCo, Pinterest: tervisofficial and Twitter @tervistumbler. Tervis factory and headquarters are located at 201 Triple Diamond Blvd., North Venice, Florida, 34275.
Erica Friedlander, Marketing Specialist