Edwards Creative Group steps into multicultural content marketing space

CHICAGO - May 14, 2016 - PRLog -- Edwards Creative Group, Inc., provides exceptional content marketing and creative services to clients focused on reaching the multicultural audience. Operating primarily in the digital, social and "experiential" space, ECG is the first minority-led company to provide "program integrated marketing" services to corporations and nonprofits who are seeking to reach America's rapidly growing multicultural audience.

"We recognize how vital it is for companies today to understand and engage with the diverse audience in the US," said ECG, Inc., CEO Rick Edwards. "Our company brings a wealth of experience, across numerous business categories and a personal motivation to help companies understand cultural differences and the ways they interact with the new technologies."

In September 2014, EthniFacts declared that our country has now reached its "multicultural tipping point." Among other things, 7 of the top 15 most populous cities in America are now inhabited by more minority groups than majority. Companies can no longer ignore the influence, politically, economically and culturally, of the wide range of cultural experience that represents.

"When combined with the ongoing changes in technology, companies can no longer rely on the traditional marketing landscape and expect to survive," Edwards said. "The simple fact is that marketing and advertising is now much more about the user experience related to digital content - and ECG is poised to help companies be at the intersection of how brands and people connect to increase
spending power."

ECG has extensive experience in healthcare, economic development, manufacturing, retail, nonprofit providing digital, experiential and content services.  A multiple industry award recipient, Rick Edwards' career began in the early nineties at Jack Levey Associates, honing his craft working in the creative department. Showing promise as an Art Director working on such accounts as: AMA, Midas and Kemper, with expertise in print, design and broadcast to include promotion and digital.  Rick's experience in brand marketing and general advertising includes work with Torre Lazur McCann, Cramer-Krassalt, E. Morris Communications and Leo Burnett on the agency side and brand marketing with Dyson, Johnson Publishing and Solution Associates Consulting and others.

"By providing 'digital and social media engagement, we are placing clients in the right space to reach not only the multicultural audience but millennials," said Edwards. "Mobile and experiential are where marketers have to go now. We provide the right mix of services to put a company's message in front of the right eyes in the highest impact manner. A recent study indicates that 78 percent of millennials are more inclined to connect with a brand if they've had direct, face-to-face interaction with it. ECG is all about brand experience for companies who want to invest in the ways the culture is changing."

For more information on Edwards Creative Group, visit http://www.edwardscreativegrp.com.