Concerned About His Children's Heavy Sugar Consumption, A Creative Dad Develops Groundbreaking New

LOS ANGELES - May 9, 2016 - PRLog -- Trong Nguyen, Founder and President of Food 2.0, announced today that his revolutionary new sweetener Sugar 2.0 is now available for purchase in Southern California Retailers (Bristol Farms, selected Northgate Market and Super King).  Developed by Nguyen as an alternative to the sugar his own kids were consuming at an ever increasing rate, Sugar 2.0 is a natural, gluten-free, non-GMO cane sugar product. Moreover-and most importantly-it delivers the same familiar taste and mouth feel as real sugar, while producing the same results in the kitchen as a typical sugar product. However, Sugar 2.0 contains only half the sugar and a third fewer calories than regular sugar, along with dietary fiber. In short, it is a game changer for families, for individuals concerned about their health, and for the sugar industry.

In a move noted as a wise one by marketing pundits, Nguyen has tapped Navigator Sales and Marketing Team to lead the charge for expansion in the retail grocery markets. "Good nutrition starts with smart choices in the grocery store.  We are excited to be a part of the Sugar 2.0 team to introduce the product to consumers through retail grocery stores." says Allen Pierce, Co-Managing Partner of Navigator Sales and Marketing.

Trong Nguyen was motivated to develop this innovative product simply by noticing how much sugar his kids were eating on a daily basis. He says that he was worried for their health and well-being, noting that sugar consumption has becomes increasingly linked to significant health problems. As a Southern California food product developer, he put his significant knowledge and experience to work towards a solution.

"There were only two other alternatives. Try to eliminate sugar altogether, far easier said than done, or switch to synthetic sweeteners that still are surrounded by controversy over their long term effects." says Nguyen.  Ultimately, he refused to use his children as guinea pigs on these potentially dangerous artificial sweeteners and fillers-and besides, his children won't touch them. He decided the only realistic way to lessen the harmful effects of sugar without affecting flavor was to cut back the level of consumption by creating a reduced sugar replacement that still retained its familiar texture, taste and versatility.

After more than a year of research and experimentation, Sugar 2.0 was created.  After months exploring hundreds of different ingredients, Nguyen had a Eureka moment and decided to use dietary fiber instead. The decision was crucial to the success of the project. Not only was Nguyen able to remove the non-essential fillers that other sweeteners currently on the market depend upon, but the addition of dietary fiber brought an important nutrient often deficient in our diet to the consumer. After many more months of mixing and blending different fiber combinations - and countless taste tests by Nguyen's rigorous panel of experts, including his children - the final product was ready.

Nguyen named the fiber combination FiberSucré. He believes this cutting edge sweetener - an innovative, proprietary blend of natural, non-GMO soluble prebiotic dietary fiber that blends perfectly with real sugar for a synergistic taste and mouth feel. The breakthrough ingredient not only cuts sugar content in half, but enhances its nutritional value with fiber. Sugar 2.0 contains no artificial ingredients or high-intensity sweeteners. Translation? This means there is none of the bitter or chemical aftertaste that is often found in synthetic sweeteners.  After all, Sugar 2.0. is simply just cane sugar and FiberSucré.

Nguyen's primary goal is to convey this product to as many people as he can. While initially available at upscale food markets. Nguyen envisions the development of an entire line of healthier Sugar 2.0-based foods. It's about making the world healthier, one teaspoon at a time.

About SUGAR 2.0

Sugar 2.0 is made from non-GMO real cane sugar and FiberSucré, a blend of non-GMO soluble prebiotic dietary fiber.  There are no artificial ingredients or high intensity sweeteners in Sugar 2.0.  Sugar 2.0 is a 1:1 replacement for conventional sugar. 1 cup of Sugar 2.0 = 1 cup of sugar.  Sugar 2.0 is functionally the same as conventional sugar.  Recipes do not have to be adjusted when cooking or baking your favorite meals or desserts.  Sugar 2.0 also comes in powder form for use as confectioners' sugar.  Sprinkle over baked goods and fruits for a healthier alternative to pre-packaged cake or candy snacks, which is loaded with sugar, artificial flavors and preservatives.

Visit Us At: http://www.sugar2pt0.com