Advantage International Takes Home Two Ex Awards
Advantage International, a sponsorship and brand experience agency, has been recognized with two Ex Award honors at the 2016 Ex Awards Gala.
Hyundai and Advantage were recognized with a Silver Ex Award in the "Best Sports Activation" category for Hyundai's Super Bowl 50 activation. At Super Bowl 50 in San Francisco, Hyundai activated a fleet of 10 metallic gold-wrapped vehicles and three onsite footprints: Hyundai NFL Legends Zone at NFL Experience, Hyundai Blue Drive Lounge at Super Bowl City and Hyundai Game Day Zone at Game Day Fan Plaza. Hyundai's Super Bowl City activation was previously named the "Best Legacy of Change" recipient by the Super Bowl 50 Host Committee.
"Winning an Ex Award and the Cynopsis Sports Media GEM Award capped an incredibly successful year in sports and experiential marketing for Hyundai, including our first as an official NFL sponsor," said Trea Reedy, Senior Group Manager of Experiential Marketing at Hyundai Motor America. "We are hard at work to continue elevating our sponsorships and bringing our NFL theme of a better fan experience to life."
LG Electronics and Advantage were recognized with a Silver Ex Award in the "Best Single Market Event (Consumer)" category for the LG Training Facility at Final Four Fan Fest. At the 2015 Final Four Fan Fest in Indianapolis, LG presented an all-new immersive activation, titled The LG Training Facility, featuring 30+ LG products across the Home Entertainment, Home Appliance and Mobile Handset divisions.
"These activations enable us to expand and own our sponsorship in a meaningful way, amplify our brand and provide a naturally engaging experience to the consumer," said Michelle Donovan, Director of Consumer Promotions & Sponsorships at LG Electronics USA. "While the insights and measurement validate the NCAA as a great fit for LG, winning awards helps validate the hard work that the entire team puts forth in bringing our sponsorship to life. Way to go team!"
"Two Ex Award wins…really proud of our Hyundai and LG teams!" said Tom Haidinger, President of Advantage International. "And THANK YOU to our great clients for letting us re-imagine how great experiential marketing can be done!"
Advantage, along with sister agencies Octagon and Momentum, swept the "Best Sports Activation" category for the Interpublic Group at the 2016 Ex Awards.
About Advantage International
Headquartered in Norwalk, CT, Advantage International is a Sponsorship & Brand Experience Agency within the Interpublic Group (IPG-NYSE).
Using a suite of analytical tools and supported by a world class creative team, Advantage provides brands with the insights and solutions to authentically breakthrough the intersection of consumers' passions and consumption, whether through events, sports, entertainment, lifestyle experiences or worthy causes.