Industry Leaders Convene Discuss the 15 Trillion Dollar Purchasing Power of the Baby Boomer Market

Making Care Easier to Moderate Our Aging Market Grand Forum Event Hosted by Harvard Business School Association of Boston
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* Eldercare
* Making Care Easier
* Harvard Business School

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* Quincy - Massachusetts - US

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QUINCY, Mass. - May 4, 2016 - PRLog -- Back by popular demand, C-Suite executives and thought leaders from across the country will return to Harvard Business School for the second Grand Forum Event titled "Our Aging Market: Helping Businesses Reach the Aging Market"hosted by the Harvard Business School Association of Boston (HBSAB) on May 9, 2016.

The 111 million strong senior market makes up 50% of all consumer expenditures, yet only 10% of marketing dollars are targeted to this segment. This event brings together leaders from some of the nation's top companies to share how they are reaching the over $15 trillion dollars of purchasing power of seniors (50+) or the baby boomer market. They will focus on how businesses are changing and adapting to address this market.

Renee Fry from Making Care Easier, which provides online and mobile tools for families caring for elderly parents, will be moderating the event.  "This is a market that's hard to tap into yet has enormous marketing potential. The elderly market and baby boomers represent billions of dollars for companies, yet few companies are talking about how to reach this growing market," said Fry.  She went on to say, "By 2030 one out of every five people in the U.S. will be 65-plus.  Having a conversation with leaders now about how they are successfully addressing the aging market helps businesses build the essential foundation needed to respond as this market grows to levels never seen before in US history."

The first panel of the evening will discuss the Aging market size and impact, how new technologies are affecting the market, the changing demands of the senior population and how businesses are adapting their companies to meet these new demands.  Subsequent breakout sessions will discuss the art of selling to seniors and providing services to seniors.

Speakers include:

·         Dave Austin, Managing Director, Influent50

·         Joseph Coyne, Principal, Samsung

·         Ben Brandes, National Director of Private Equity, Grant Thornton, LLC

·         Will Clark, SVP, Brookdale

·         Ted Fischer, VP, Hasbro

·         Renee Fry, Founder, Founder, Making Care Easier

·         Cinny Little, Senior Analyst, Forrester

·         Kimberly O'Loughlin, General Manager, Philips Home Monitoring

·         Marc Perry, Assistant Division Chief for Census Programs, U.S. Census Bureau

·         Seth Sternberg, Co-founder & CEO of Honor

·         Steve Vandegrift, CEO, Pipeline Success, Inc.

·         ​Marc Zablatsky, General Manager, sitecues® by Ai Squared

·         Richard Ziemianski, Co-founder, Integrity Insurance and Financial Services

Press interviews available at 4:30 pm, May 9, Spangler Williams Room, Harvard Business School or by appointment.

For more information on The Aging Market:Grand Forum Event, contact Sally Millwood at  For more event details, full list of speakers and event registration visit:

About Harvard Business School Association of Boston

The Harvard Business School Association of Boston (HBSAB) is a membership, non-profit organization that promotes learning, professional networking and business growth.  HBSAB strives to create an inclusive environment based on integrity and excellence that advances Harvard Business School's goal to develop leaders who make a difference in the world. For more information visit:

About Making Care Easier
Making Care Easier (MCE) is a social healthcare IT company dedicated to improving the way families are caring for elderly parents.  MCE offers family members and professional care providers a one-stop platform for families to coordinate care, find information, buy products, share information and take action.  MCE saves time, provides actionable information and helps families share the burden of care.  MCE's unique approach provides online and mobile tools so that everyone (no matter how far away) can be an active part of caregiving.  Visit for more information.

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Julie Fry
Making Care Easier
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