Coachella :Hollywood Hemp Launches Brand At Influential Event

LOS ANGELES - May 3, 2016 - PRLog -- By now  the media is boasting (http://www.csmonitor.com/Business/Latest-News-Wires/2014/0421/Coachella-s-young-audience-attracts-marketing-maelstrom-video) that Coachella is recognized as the most influential gathering of social media stars,  glitterati, paparazzi and now, Hollywood aristocracy in the world. The event itself and surrounding VIP celebrity events  are unique because it attracts a potent mix of young Hollywood elite and Grammy and Oscar royalty. "This was the case during many trendy events that were documented by a grassroot social media awareness project launched by Momentum Media Group. The project ranked some of the most notable new and recurring brands and celebrities who participated in the two week long event series. This approach of using celebrities and social media stars to push brand launches  seems  to be working, and Momentum ranked some of the outstanding stalwarts  and established brands making buzz in clever ways at the after party event.   Neon Carnival, like LEVI'S® Brand, RE/DONE and Tequila brands Don Julio, successfully push their brands on social media through influencers, worldwide press, and by connecting millennial trend setting music lovers who've tapped the Coachella Experience through the top, upscale vip after-parties and events.

Zoe Kravitz was hanging out with friends at the Heineken House . The Heineken house was  ranked as one of the premier social events during Coachella. Also spotted was Victoria Secret Models Alesandra Ambrosia and Karlie Kloss and Actress Olga Safari.

So how do these brands connect with the celebrities and social media influencers? Through parties like  Neon Carnival, the most sought after late night event at Coachella, which has attracted big name celebrities likeLeonardo DiCaprio ("The Revenant"), Rihanna (Musician), Jared Leto ("Suicide Squad"), Alessandra Ambrosio ( "Victoria Secret Model"), Joe Jonas ("Musician), Actress Olga Safari, (https://www.facebook.com/OlgaChantelSafari/?fref=ts)and Scott Eastwood ("Fast 8"), who hosted a DJ'd set by DJ Rukus.

The hashtag Coachella trended #1 in the world on social media channels like Twitter ,pushing down politics and other celebrity news, proving that this event really is the spot to be.

One of the brands Momentum ranked also for its marketing prowess   included Los Angeles based Green Cures & Botanical Distribution who offers Hollywood Hemp (http://www.allhemp.com) and Iconic Beverages  whose brand ambassadors were in attendance at Coachella to announce the launch of the company's brands. Instead of traditional advertising and banner advertising on site, they got ranked for their clever approach to branding using social media stars and influencers to get the word out about their launch. Their team was busy there filming a  documentary style story being made for video which will be launched on social media to Coachella's  targeted millennial  community, touting  the company's evolution as a provider of Hemp based products.

"We wanted to tap an experience that Coachella events offer, and leave an entire footprint for our audiences" stated Michael Laytay , COO of Green Cures & Botanical Distribution Inc , who offers Hollywood Hemp and Iconic Beverages; a fashion and beauty hemp based products and supplements in addition to a beverage company located in Los Angeles which sent its brand ambassadors, social media team and media team there to boost its presence there.

About Momentum Media Group: Momentum Media Group (https://www.facebook.com/-Momentum-Media--113382635361288/?fref=ts), a division of Hollywood based "Momentum Entertainment and Sports (http://www.imdb.com/company/co0275449/?ref_=fn_al_co_2)" ( producers of music industry and sports tv series for Fox Sports, CBS, ABC, Direct TV , Dish and to broadcasters in 66 countries worldwide). Some of Momentum's past and current marketing-brand integration clients and social media projects include, Coca Cola, Red Bull, Hubert's Lemonade,  Vitamin Water,  Vita Coco Water, Oakley, Rip Curl,  Eco fashion designer Odina Surf, NFL, NBA, Indy Racing Drivers, AVP pro volleyball stars,  Hollywood's top fashion designers i.e. Shekhar Haute,  Lotus Cars and numerous  celebrities.

HOLLYWOOD HEMP ONLINE:

http://www.allhemp.com

HOLLYWOOD HEMP ON FACEBOOK:

https://www.facebook.com/hollywoodhemp/?fref=ts

HOLLYWOOD HEMP ON TWITTER:

@HOLLYWOOD_HEMP

Source: DailyCandidnews.com (http://dailycandidnews.com/grcu-otc-icon-beverages-and-hollywood-hemp-launch-during-largest-music-event-coachella/)

Contact: melmyers6@gmail.com

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