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Keeping It Local™ Signs Agreement with emerging Financial Tech Company in Nigeria
Keeping It Local™ a pioneer in Card-Linked-Offers for Banks and Local Merchants announced the re-launch of its banking rewards platform, unveiling a customized program for a multi-national corporation in Africa.
CEMEA's rapidly developing markets are geographically and culturally diverse, spanning three continents and almost every stage of economic development. They are also some of the most innovative and creative in the world.
Keeping It Local will be customizing its rewards platform to offer it as SAAS (software as a service) for all Visa cards issued by Sponsoring African Banks.
The agreement calls for the development of a customized rewards platform (card-linked offers, pre-sold offers & points), a mobile banking app, a POS terminal application, merchant offers builder and cardholder user interface that's integrated with a U.S. issuing PCI compliant processor which is integrated with over 40 banks in Africa, including South Africa, Kenya and Nigeria.
The Rewards User Experience includes updates to Keeping It Local Dashboards and Visual Discovery activity, including a Call-To-Action Offer (pre-designed)
"We are pleased to be working with African partners and banks creating a well-defined computational procedure that takes cardholder transactional dnveq values, as input and produces a very well defined predictive value, the output" said Derek Higgins, CTO for Keeping It Local.
The program is designed to enable new markets requiring payment solutions to be taking advantage of national and local merchants.
About Keeping It Local™
Keeping It Local is a pioneer in Card-Linked -Offers technology and now integrating Cloud BI and Analytics. The company helps local merchants and local banks & credit union's make cardholder-marketing decisions better, every day, for every cardholder. Keeping It Local's proprietary process and comprehensive BI platform sits on top of all cardholder spending data, to unify, refine and embed data consistently into every participating merchants rewards decision. The new platform is schedule to debut with over one-million cardholders members of a major non-governmental agency in Africa and a leading bank in Lagos, Nigeria.