Kevin Jones Joins BattleFrog as Chief Marketing Officer

Will Lead Fast-Growing BattleFrog Race Series' Marketing & Social Media Teams
 
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Jones, An OCR Enthusiast, Will Bring an Analytics Based Approach to BattleFrog
Jones, An OCR Enthusiast, Will Bring an Analytics Based Approach to BattleFrog
MIAMI - April 28, 2016 - PRLog -- BattleFrog®, the nation's fastest growing Obstacle Course Race (OCR) Series has hired Kevin Jones, founder of Crazy Mudder Muckers and one of the industry's most influential personalities as its Chief Marketing Officer. In this role Mr. Jones will oversee all of BattleFrog's marketing initiatives with a focus on social media and web-based advertising supported by television and print.

BattleFrog's CEO Ramiro Ortiz said Mr. Jones will add a new element of leadership and enthusiasm to its strong marketing team, stating: "Kevin Jones is a man who needs no introduction within our sport and I am very pleased to welcome him to our team. He has a long history of leadership in OCR from serving as the first community manager of the OCR World Championships to nurturing and growing a number of OCR groups and companies in his native Ohio. His enthusiasm is contagious and it will be reflected in BattleFrog's outreach and customer service."

Mr. Jones became involved in Obstacle Course Racing several years ago with a personal goal to become fit and live a healthy lifestyle. He quickly fell in love with the sport and Mr. Jones says that he believes his new role can help change lives. He stated: "BattleFrog is about love of country, family, friends, fitness and the great outdoors. OCR is more than just a sport to me, it is a life changing event. I've spent the last few years teaching people of all shapes and sizes about the benefits of being part of outdoor fitness communities and watched them achieve their very best. To now be sharing this message on behalf of the fastest growing company in the sport is an incredibly rewarding opportunity."

Mr. Jones, who also has a background in electrical engineering and project management, will bring an analytics-based approach to marketing and customer service. He said, "BattleFrog has already earned the reputation as the industry's most responsive and customer-focused company. We are going to build on everything BattleFrog is doing right and continue the best practice of blending social media and customer service. We know our customers want to reach us when, how and where they want and we are ready to exceed their expectations. We have a really strong team and I consider myself fortunate to join this great group of people."

And of course, Mr. Jones said he will continue to train for and participate in BattleFrog events nationwide. "Our slogan isn't 'Gotta Live It!' for nothing," he said before adding, "I haven't hit my personal best yet!"

BattleFrog offers forty-four (44) races in thirty-three cities throughout North America. Its next four races will be in the Kansas City (April 30), Greater DC (May 7), Salt Lake City (May 14) and Twin Cities (May 16) areas. The full schedule is available at www.BattleFrogSeries.com. BattleFrog's best rates and customer rewards are available through its Ambassador program. BattleFrog Ambassadors receive their own unique promo code that they can share with friends and family to save $20 off all adult tickets and earn special rewards for themselves. To learn more about how to earn free races and save your friends money on admission to BattleFrog races, please visit: http://battlefrogseries.com/get-involved/BFAmbassadors.

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ABOUT BATTLEFROG:

The BattleFrog Obstacle Race Series is the nation's fastest growing OCR event. It is heralded as one of the top OCR companies by industry publications and is widely considered the most challenging Elite Points Series events in OCR. BattleFrog is more than a race; it is also about love of country, family, friends, fitness and the Great Outdoors. At every event BattleFrog offers its namesake BattleFrog Open Course, the "BattleFrog Extreme," challenging racers to achieve the longest overall distance, the "BullFrog Mile" and the 400-meter "Tadpole Dash" for families with young children. The BattleFrog College Championship on ESPN is the most-watched Obstacle Race show on television and will return in June and July of 2016 on ESPN. Follow our national advertising campaign on ESPN starring Rippit, the mascot who exclaims: "BattleFrog: Gotta Live It!™" at the conclusion of every commercial. To sign up for a BattleFrog event, visit www.BattleFrogSeries.com and we invite you to follow BattleFrog on Facebook. BattleFrog - Gotta Live It™.

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Tags:BattleFrog, Ocr, Fitness, Running, Cmo, Kevin Jones, Espn, Ohio, Miami, South Florida
Industry:Event, Fitness, Health, Marketing, Sports
Location:Miami - Florida - United States
Subject:Executives
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