Aspergum Brand to be Revived by RJM Licensing and Arabella Enterprises

MAHWAH, N.J. - April 27, 2016 - PRLog -- RJM Licensing and Arabella Enterprises to Bring Back Consumer Favorite Aspergum

     RJM Licensing, Inc. in partnership with Arabella Enterprises is pleased to announce that they have been signed on by Retrobrands USA LLC to help bring back a consumer favorite, namely Aspergum™.  Aspergum is fondly remember for its ability to soothe sore throats, control fevers, and provide all over pain relief.  Many baby boomers will recall that the product was available in orange and cherry flavors with the added bonus that they did not have to swallow a pill.  In fact, a recent 2013 survey found that up to 40% of adult Americans have difficulty swallowing a pill which makes Aspergum's unique aspirin delivery method highly desirable and timely.

    The market for aspirin in the U.S. is robust as Americans consume 30 billion aspirin a year or 15 tons in a single day!  With Aspergum, consumers get a product that has 89 years of brand awareness in a pleasantly flavored chewable tablet.  In total, the market for aspirin in the U.S. exceeds $500 million dollars a year.

    Jeff Kaplan, President of Retrobrands USA LLC said, " We feel that 2017 is the perfect year to reintroduce Aspergum to the 100 million baby boomers who fondly remember this iconic brand. We also want today's young consumers to fall in love with Aspergum! Have a cold or a sore throat? Grab a delicious chewable Aspergum!"

    RJM Licensing, Inc. is a full service licensing agency specializing in the representation of books, brands, and artists.  Their properties include Tegrin® Dandruff Shampoo, Sunsilk, Short & Sassy, Daisy Rock Girl Guitars, The Rainbow Fish, amazing baby, USA Curling, The Peterson Field Guides, Country Diary, Ivory Cats and more.

         Arabella Enterprises is a branding and licensing agency dedicated to the development of multi-million dollar brand extension programs through licensing.  Current brands under representation include Kimmidoll, Nik Nik, Tub Tints, Short & Sassy and Sunsilk.

         So, if you are interested in being part of the Aspergum™ relaunch, please contact Rob Mejia at RJM Licensing, Inc. at 84 Oweno Road, Mahwah, New Jersey 07430; Telephone: 201.828.9050; Fax: (201) 828-9110; Email: RJMLicensing@aol.com; Website: www.rjmlicensing.com.