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The Lowry Agency Signs Smirk & Dagger Games
The Lowry Agency to represent Smirk & Dagger Games in the entertainment industry
By: The Lowry Agency
Smirk & Dagger Games has a unique take on game design, producing games with an uncanny ability to engage players emotionally, with successful titles like Cutthroat Caverns and Nevermore. The Lowry Agency saw an equally unique opportunity to introduce a whole new audience to these types of games and is excited to be working with owner/designer, Curt Covert.
"Smirk & Dagger Games is delighted to have the Lowry Agency as a partner. David is an avid fan of games and the gaming industry, who is striving hard to push the boundaries of conventional marketing and break into new territories that will introduce and elevate the board gaming hobby to a much wider audience. A rock-n-roll approach to help us all turn it up "to 11"." says Curt Covert, President at Smirk & Dagger Games.
David Lowry, President at The Lowry Agency, spent hours talking with board game publishers at the GAMA Trade Show in Las Vegas in March. Through his discussions, it became increasingly clear the board game industry has little exposure to the general market-despite how much the industry has grown and continues to grow thanks to a passionate player base and amazing games. Part of this disconnect, Lowry theorizes, is an industry-wide lack of experience in tapping into these markets These amazing pools of talent can translate into big exposure, and that's where the Lowry Agency comes in.
"The Lowry Agency is dedicated to bringing top-notch marketing tools, skills and opportunities to the board gaming industry. It is my desire to bring the new boom of board gaming and the incredible experiences they provide to the general public." says Lowry. "Board games have moved way beyond Monopoly, and the public needs to know that."
David Lowry is a former touring musician and has been in the music business for over 20 years, doing management, PR, marketing and promotions with former Billboard Top 10 artists such as Brother Cane, Damon Johnson and the Juno award-winning Sass Jordan. David has also done PR and marketing in the board game industry with various publishers for over 3 years now. Playing board games since he was a child, David understands both sides of the mediums inside and out.
ABOUT SMIRK & DAGGER GAMES
Smirk & Dagger Games is a board game company based in Sandy Hook, CT, specializing in 'take that' style games. For 13 years, they have been taking the 'bored' out of board games, with their assertion that "games are a lot more fun when you can stab a friend in the back". Each of their titles is emotionally charged with betrayals, laughter and the gnashing of teeth - all in the spirit of good fun, 'cause, hey, it's just a game.
ABOUT THE LOWRY AGENCY
The Lowry Agency is full service-artist management/development, public relations, and promotions agency. We work with musicians, actors, speakers, voice over artists, entertainment companies, music coordination/