Nycrama April Breakfast Roundtable Discussion

ALBANY, N.Y. - April 19, 2016 - PRLog -- (ALBANY, NY) - The New York Capital Region chapter of the American Marketing Association (NYCRAMA) announces its 2016 April Breakfast Roundtable Discussion, "UX: What Marketers Can Learn From Craigslist & Amazon", Thursday, April 28, 2016 at CAP COM Financial Center, 4 Winners Circle Albany, NY 12205, from 7:45am - 9:00am. Join NYCRAMA for a breakfast roundtable discussion facilitated by Kim Hickok, a Solutions Consultant with Web Instinct; a web development firm located in Saratoga Springs.

For nearly 20 years Kim has consistently found herself in the role of marketing expert and business strategist through positions as varied as an owner of a graphic design business, a provider of support for a national nonprofit agency, and as a business developer in the print and web development industry. Though Kim calls herself an 'accidental' marketer, she brings great value to projects with her experience in digital marketing, brand strategy, graphic design, web development, magazine publishing, and advertising.

Attendees can expect to learn about what UX is and to review two specific examples.The roundtable will include an examination of the UX of two very different websites - Craigslist and Amazon - with the goal being to understand what marketers should take into consideration in order to create the best possible UX. Attendees will come away with an understanding of what UX is, why it matters, and things to consider when developing UX.

Cost is $15 for AMA members and students; $20 for nonmembers. Pre-registration is preferred via http://www.eventbrite.com/e/user-experience-ux-what-marketers-can-learn-from-craigslist-amazon-tickets-24661357785. Walk-ins are also welcome. Cash or check will be accepted at the door.

About the American Marketing Association
The American Marketing Association (AMA) is the largest marketing association in North America. A professional association for marketing leaders, thinkers and doers, it is the only organization that brings together marketers across all specialties to collaborate and inspire one another. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association, visit www.ama.org.

About NYCRAMA

The New York Capital Region chapter of the American Marketing Association (NYCRAMA) is the premier Tech Valley association for marketing professionals. Since 1992, NYCRAMA has been dedicated to elevating the marketing profession by delivering career development, educational opportunities, and promoting best practices for winning and keeping customers. The chapter provides an opportunity to learn from and network with hundreds of marketing professionals in the Capital Region.  For more information on NYCRAMA, visit www.nymarketing.org.