Alameda Point Development Kicks Off with Local Festival, WHIMSY

ALAMEDA, Calif. - April 11, 2016 - PRLog -- On April 30, Whimsy, a creative arts festival at Alameda Point will celebrate the the unveiling of several large-scale murals, craft vendors, live music, local beer and wine. The event runs from 1-6 pm. Admission is free.

The event partners with creative experience producer, Kulturehaus, who has designed a unique and playful street festival complete with The World's Shortest Parade.  The public is invited to participate in the parade with costumes, music, and a DIY craft station.  Additional entertainment will include brass bands playing alongside jugglers, clowns, and multiple art cars. The festival features local food and beverage purveyors Kenny's Heart and Soul, Fist of Flour, Gotta Love Kettle Corn, Lucky 13 and pouring local Alameda beer and wine.

Whimsy is part of a series of community building events in advance of the new project, The Point, a 68 acre mixed use development scheduled to break ground later this summer at the former Naval Air Station spearheaded by Alameda Point Partners. The project vision includes  mixed residential, artisanal retail, offices, restaurants, parks, and creative spaces to provide a destination for seniors, families, and urban professionals. "We are committed to revitalizing the first major development at the former Naval Air station by working closely with the local community, businesses, artists and makers. We see an opportunity to invigorate  our project with unique programming and bring a sense of creative culture and community to The Point for everyone to discover," said Pamela White, VP of Development for Madison Marquette.

The event series will build on the successes of neighboring businesses at Spirits Alley and the Alameda Point Antiques Faire to continue to cultivate a home for local creatives, makers and art and food enthusiasts. Upcoming attractions include a Fourth of July event and a pop-up container café and beer garden launching summer 2016. For more information visit www.alamedapointpartners.com (http://www.alamedapointpartners.com/) and/or connect Facebook.com/thepointalameda.

About Alameda Point Partners

Alameda Point Partners includes commercial developersrmErnst (http://www.srmernst.com/), private real estate investment and operating companyMadison Marquette (http://www.madisonmarquette.com/), residential developerThompson Dorfman Partners (http://www.thompsondorfman.com/) and their venture partner Trammell Crow Residential, and non-profit developerEden Housing (http://www.edenhousing.org/).   For more information:www.alamedapointpartners.com

About srmErnst

Headquartered in Oakland, California, and led by principal, Joe Ernst, srmErnst is a privately owned, full service real estate development, investment and advisory firm focused on value-add urban infill office, industrial, mixed-use and turn-key build-to-suit opportunities in new and adaptively reused buildings in the San Francisco Bay Area.  The firm has entitled, acquired, and/or developed over 8 million square-feet of property throughout the Bay Area, meeting or exceeding the objectives of our partners, tenants, clients and communities within which we work.  For more information, visit the company website atwww.srmernst.com

About Madison Marquette

Madison Marquette is a private real estate investment and operating company and a member of the global investment firm Capital Guidance, headquartered in Geneva, Switzerland.  Founded in 1992, the firm employs a proven repositioning and redevelopment strategy to create value in infill and mixed-use assets in major urban gateway markets throughout the United States.   Madison Marquette enhances returns while mitigating risk by directly controlling and managing the execution of its investment strategies. With more than 230 employees, Madison Marquette covers major U.S. markets through its offices in Washington, D.C., San Francisco, Los Angeles, Seattle, San Diego, New York, Philadelphia, Dallas and Fort Lauderdale. For more information, visit the company website at www.MadisonMarquette.com.

About Thompson | Dorfman Partners

Thompson | Dorfman Partners, LLC is a real estate development and investment firm whose principals have a long history in California's housing industry. Formed in 1999 by Will Thompson and Bruce Dorfman, Thompson | Dorfman focuses on multi-family residential development, with particular emphasis on well-sited, urban in-fill and mixed-use properties located in high-growth, technology-driven markets in the western U.S.

www.thompsondorfman.com

About Trammell Crow Residential

Trammell Crow Residential (TCR) is the premier multifamily real estate company in the Country-the only national group with more than 35 years of experience in residential development and asset management. Since 1977, Dallas-based TCR has developed nearly 250,000 units in major metropolitan markets. With deep knowledge of local trends and a contemporary vision, TCR is proud to develop and construct market-leading rental communities that offer residents a comfortable, convenient lifestyle.

TCR and Thompson | Dorfman Partners, LLC, have formed a joint venture that has an initial capital commitment to fund $500 million for the development of multifamily housing in the Bay Area including Site A at Alameda Point.

www.tcr.com