Fuse Literary Supports Tapas Media Launch
Fuse Lit Partners with Tapas to Create the Mobile Reader Market
"Storytelling has been around forever," McLean said, "and yet over the centuries it has settled into a few publishing formats and has not broken free. Tapas is about to change that by offering bite-sized content and five-minute reads. The percentage of American adults who purchased at least one book within the last year has gone down from 79% in 2010 to 65% in 2014…and it's a trend I see continuing. But I also see Tapas being able to divert that movement to a format that is entertaining and quick, one that matches the demands of this generation of consumers."
McLean's co-founder and partner Gordon Warnock, Publisher of the agency's Short Fuse division, hopes to tap this underserved and potentially huge market segment.
"With Tapas we see a way to sell books to people who don't usually buy books," Warnock said. "They offer a fun way for anyone to consume bite-sized stories on mobile devices and try them without risk since all these books have the first few episodes available for free. This fits perfectly with our vision for Short Fuse-getting content into the hands of readers wherever they are and however we can, with as little barrier to entry as possible."
It's indisputable that people are spending more time on their mobile devices than ever before-rising 62% in time spent daily from 2012 to 2014 according to Bloomberg Business and the Wall Street Journal-and mobile phones are increasingly becoming the reading device of choice. From 2012 to 2015 usage of dedicated eReaders dropped from 50% to 32%, while in that same period mobile phone usage for reading more than doubled from 24% to 54%.
Bestselling mystery author and Fuse Literary client Toby Neal sees this trend and is excited to bring her books to a whole new audience. She licensed 14 novels to Tapas Media for their launch.
"I'm a digital pioneer and have never been afraid to try new things," said Toby Neal, million-copy self-published author of the Lei Crime Series of police procedurals. "I've succeeded in indie publishing by producing good work and taking calculated risks. Early on I assembled a team of highly experienced professionals to do everything from cover design and proofreading to managing my book club, so I could focus on writing and a social media relationship with my fans. To me, publishing on the Tapas platform is an exciting, smart, low-risk, logical next step in this digital publishing revolution."
Neal also likes the fact that her twenty-something daughter is the exact audience she hopes to reach with her books on the Tapas platform.
"My daughter is the target demographic for Tapas and she loved the idea of reading bite-sized content in line at Starbucks, at lunch, or while commuting on public transportation. I am so excited to experiment with splitting my novel-length fiction into bite-sized chunks for addictive consumption. Tapas takes the free-to-play game concept and applies it to books and other content. They make it fun and exciting to jump to the next episode: Candy Crush, meet mobile content. I anticipate a whole new audience for my Lei Crime series and other books!"
About Short Fuse Publishing
Short Fuse Publishing is a digital-first provider of groundbreaking fiction and nonfiction across many genres. A division of Fuse Literary, Short Fuse Publishing boldly provides an outlet for creative works that traditional publishers would never touch, giving voice to new kinds of writing. Our curators are literary agents whose clients seek publication of their short stories, novellas, flash fiction, poetry, short nonfiction, multimedia, novel-length fiction and nonfiction, and more. You can learn more about Short Fuse Publishing at fuseliterary.com/
About Toby Neal
Toby Neal is a third generation resident of Hawaii. Besides being a best-selling author of mystery novels for adults and teens, Toby is also a mental health therapist, a career that has informed the depth and complexity of the characters in her books. Her Lei Crime series (which has its own Kindle World) and new spin-off Paradise Crime series are described as, "Unforgettable, riveting, authentic Hawaii page turners" by reviewers. She also writes the Somewhere series of romance novels as well as Island Fire and the Wallflower Diaries series for teens. You can learn more about Toby and her books at tobyneal.net.
About Tapas Media
Tapas Media is a next generation media company that offers bite-sized content through its online mobile platform and boasts a user base of over 1 million readers, primarily in North America. Tapas is based in San Francisco with a satellite office in Seoul. CEO of Tapas Media and Google vet, Chang Kim, founded the company in 2012 and soon after raised funding from Silicon Valley investors and Daum Kakao, the Google of South Korea. Daum Kakao funds Korea-based sister company, KakaoPage, which hosts a similar platform to Tapas in Korea. Learn more about Tapas Media at www.tapas.io.
For more information contact:
Laurie McLean, Fuse Literary, email@example.com
Toby Neal, Lei Crime Series author, firstname.lastname@example.org
Josh Bakken, Tapas Media, email@example.com