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ITSMA 2016 Marketing Excellence Awards: Honoring the Best in B2B Services and Solutions Marketing
Award categories include Account Based Marketing, Brand Differentiation, Omnichannel Customer Experience, Thought Leadership, Sales Enablement, Customer Success, and Marketing Agility; as well as special awards for best SMB programs.
"B2B marketing is going through a dramatic transformation as organizations are moving to an insight-led, data-driven, content-rich, digitally-enabled, omnichannel world," said Dave Munn, President and CEO of ITSMA. "This year's Marketing Excellence Awards program focuses especially on the areas of marketing that are leading the way toward business success in this new environment."
The Awards Program, now in its nineteenth year, puts special emphasis on market insight, marketing innovation, and demonstrable business results. Last year's winners included: Amdocs, Avanade, Avaya, Cisco Systems, CSC, Dell, Hewlett Packard Enterprise, HCL Technologies Ltd., KPMG International, PwC, SAP, and SITA.
The deadline for submissions is June 10, 2016.
2016 Award Categories
ITSMA will accept submissions this year in seven categories:
Accelerating Growth with Account Based Marketing. Developing and implementing Account Based Marketing programs that change perceptions, deepen relationships, and ultimately accelerate growth with targeted accounts; programs can include Strategic ABM (1:1), ABM Lite (1:Few), and/or Programmatic ABM (1:Many).
Building Brand Differentiation. Creating marketing programs and experiences that strengthen differentiation at the corporate, business unit, and/or regional level and substantially improve reputation and competitive advantage. [New in 2016]
Delivering an Omnichannel Customer Experience. Implementing marketing initiatives that integrate people, programs, and processes for a seamless experience across multiple channels to create awareness, generate demand, support sales, and nurture ongoing customer relationships.
Driving Business with Thought Leadership. Developing high-quality thought leadership organizations, programs, and content that help connect with target audiences, improve reputation, and advance opportunities for innovation and growth.
Enabling Sales for Deeper Customer Engagement. Improving client engagement through sales enablement programs, tools, and training, including integrating subject matter experts (SMEs) in the sales process or other creative initiatives to help sales people strengthen customer relationships and drive business growth.
Ensuring Customer Success. Developing and strengthening programs and initiatives across the customer lifecycle to improve and measure adoption and value of new and existing services and solutions; programs can be marketing-led or led by other functions within customer success/service organizations where marketing plays a significant role. [New in 2016]
Increasing Marketing Agility to Maximize Impact. Implementing programs, initiatives, and process changes that enable marketing teams to work with a more agile, flexible, and collaborative approach internally and externally for improved business results. [New in 2016]
Eligibility and Awards
The ITSMA Marketing Excellence Awards program is open to all companies that market and sell technology, telecom, or professional services or solutions. Small and medium-sized businesses are especially encouraged to apply.
ITSMA awards two winners in each category:
Diamond: Best in class for the industry
Gold: Standout results in marketing impact
In addition to two winners in each category, ITSMA will also award the two strongest submissions, regardless of category, from small and medium-sized businesses (less than $500 million in annual revenue).
ITSMA will announce the winners at a special awards reception during ITSMA's Annual Marketing Vision Conference on November 2, 2016 in Cambridge, MA.
Visit ITSMA's Website at http://www.itsma.com/
Marketing Excellence Awards Coordinator
781-862-8500 Ext. 136
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