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LeBron James again tops Horrow Sports/MVPindex 2015-16 POWER 100 athlete rankings
The POWER 100 athlete rankings return for the sixth straight installment
By: Horrow Sports Ventures
To determine who the 100 most powerful athletes are on- and off-the-field as the NBA and NHL head toward the postseason and MLB opens its 2016 campaign, Rick Horrow, CEO of Horrow Sports Ventures, collaborated with Dallas, TX based MVPindex, as well as Thomson Reuters.
For 2015-16, on-field attributes comprise 50% of the athletes' POWER. The other 50% is based entirely on a key off-field attribute: social media presence. Combining on-field (50%) and off-field (50%) attributes yields the POWER score. Athletes are then ranked based on POWER to find the top 100.
"This is the sixth year of the POWER 100, and it continues to generate discussion and command attention as an invaluable tool to evaluate an athlete's brand," said Horrow. "By focusing narrowly on social media for our off-field component, we are combining strong performance analytics with the most robust social media statistics in the industry, forming an unique way of analyzing an athlete's overall performance measurement and marketability."
The full 2015-2016 POWER 100 special report is available here: http://horrowsports.ventures/
The POWER 100 uses a complex statistical model to accurately compare performance and influence through on-field and off-field attributes. This metric is collectively known as POWER, and enables equitable comparison across otherwise incomparable sports.
The 2015-16 POWER 100 focuses on long-established sports and the U.S. market specifically. Key indicator statistics were used as predictors of performance per sport. Statistical weight varied with impact. And for sports lacking indicator statistics, such as tennis and golf, relevant rankings were used.
The on-field attributes measure an athlete's ranking within his or her sport, relative to all other participants. Each athlete is compared to peer group averages, by sport (and position when necessary), in a number of statistical categories.Next, a multiplier is used to adjust athletes' rankings, based on the popularity and viewing audience of that sport.
The off-field score was measured by the MVPindex, a unique scoring algorithm that blends three key social media metrics in its calculation. MVPindex considers reach along with engagement activity and the conversation surrounding the athlete across the web. The reach, engagement, conversation components provide a focused picture of an athlete's influence and the overall value of his or her social media footprint.
The 2015-16 POWER 100 reveals a homogenous balance between athletes participating in individual sports and team sports. Basketball players came in strong as the NBA regular season was in full swing and interest in the post season built. Tennis players continued to show their marketplace mettle, heavily populating the POWER 100 Top 20. Led by Djokovic, the tennis ranks included Serena Williams (No. 4, the top-ranked woman on the list), Andy Murray (No. 16), Roger Federer (No. 18), Maria Sharapova (No. 19), and Rafael Nadal (No. 20).
"Traditionally, sports marketers relied on survey-based tools to gather intelligence on athletes, but our real-time social media intelligence platform allows us to rank, measure, and value the social media engagement around these athletes with data-driven insights," said MVPindex Co-Founder and CMO Kyle Nelson. "People are spending more time talking about their favorite athletes, teams, and games on social media than they are watching the sports themselves, so it just made sense that we would create a valuation model to reflect this reality."
For more information on Horrow Sports Ventures, please visit www.horrowsports.com and follow us on Twitter (@RickHorrow)
For more information on MVPindex, visit www.mvpindex.com. Contact for MVPindex: Wes Davis, 469-387-6379, firstname.lastname@example.org.