New Research from Outsell Shows the Size of the Legal Marketing Platform Market

BURLINGAME, Calif. - April 6, 2016 - PRLog -- Outsell, Inc, the world's only research and advisory firm focused on media, information, and technology, today announced the publication of a new report, Legal Marketing Platforms. The report identifies new trends in the legal marketing platforms market and opportunities for legal software providers.

The legal services sector is navigating a rapidly changing market, from new business models and fee arrangements to new technology-driven services. The outward presentation of law firms has never been so important, but with so many new marketing channels and methods, it has also never been so complex. Most lawyers' training has focussed on learning law and has not equipped them to think like business owners who need to market their firms effectively. For software and technology companies, this presents an opportunity to provide lawyers with a range of marketing management solutions.

"There is considerable pricing pressure on law firms from corporations cutting their legal spend, and legal marketplace websites driving a price war. Law firms have come to a crossroads and can either choose to focus on marketing the value of their services and maintain their profit margins, or completely cut costs, including marketing spend, and rely on legal marketplace websites to provide them with clients," says Hugh Logue, Outsell's Director and Lead Analyst for Legal & Regulatory and author of the report.

"Either way, the structural change in the market presents opportunities for technology companies in the legal market. Outsell's research shows there is a gap in the market for the next generation of legal marketplace websites, and software to support lawyers in the marketing of their practices."

A central recommendation in Outsell's report (https://www.outsellinc.com/search/d7entity/51359) is that in the current economic climate, passive marketing techniques are out, and legal technology companies need to support law firms with solutions that fit with short-term business development objectives that either maximise current resources or deliver measurable results.

For media inquiries, please contact Dawn Ringel, Warner Communications, at dawn@warnerpr.com, or call +1 781-449-8456.

For more information about this report, please contact Srini Gomatam at contact_us@outsellinc.com, or call +1 650-342-6060.

About Outsell, Inc.

The rapid convergence of information, media, software and technology is reshaping businesses every day. Enter Outsell, Inc. (http://www.outsellinc.com/), the only research and advisory firm focusing on these three sectors. As the trusted advisor to executives, our analysts turn complexity into clarity, and provide the facts and insights necessary to make the right decisions. Our proven blend of big data, research, proprietary intelligence, and exclusive leadership communities produces tangible results and a strong ROI. We promise to deliver "wow" and ensure clients stay more focused, save time, and grow revenue in a fast-changing digital world.