Making Waves In The Automotive Industry With Inbound Marketing

EPHRATA, Pa. - April 5, 2016 - PRLog -- Randy Lucyk, owner of Kalkaska Midas has found a way to use inbound marketing to not only boost his business, but to enact positive change throughout his community. Lucyk has only recently implemented inbound marketing into his business, admitting: "If you would've asked me three months ago what inbound marketing was, I would've told you I have no clue what you're talking about!" However, he remarks that within his short time using inbound marketing strategies, he has already witnessed many benefits with his business operations.As a business owner, Lucyk has always been geared toward creating results. His business model has generated great success. Lucyk's experience spans 35 years, over which he has cultivated a $1.4 million business. Lucyk is no stranger to using business tools to improve his goals. With the help of his crew members, he has developed a Scoreboard. The software tool that involves keeping track of business activities and sales in a daily composite format. The Scoreboard uses a Dashboard is geared toward creating and fulfilling a set amount of daily goals.

Lucyk's focus on and talent for creating results is why inbound marketing appealed to him. While boosting his business is one goal, he has partnered with Adam Kushner of Business Actualization primarily to give back to his community in a unique and long lasting way. With the help of Kushner, Lucyk is working on Tires for Toddlers, a charity program geared toward supplying young families with high quality tires for their vehicles so they can better fulfill the needs of their children. The inspiration came from his encounter with a young, unemployed couple who had recently welcomed a premature infant. Lucyk and his wife received an alert from the Department of Human Services while the young couple was on their way to a doctor's appointment far from their town of 2,600. Touched by their plight, Lucyk and his wife volunteered to place new tires on the family's vehicle. His idea to create Tires for Toddlers came shortly after. He thought, "You know, I want to be sure that I'm not reinventing the wheel here. If somebody is already doing something like this, let's find out about it. Maybe we piggyback with them."

However, no other charities with the same premise existed. Lucyk subsequently decided to launch the charity. This is not Lucyk's first experience with charity work, as he also participates in Drive Out Hunger-a Midas-sponsored non-profit charity-and the Ice Bowl, a community event based around disc golf that donates to food charities within the surrounding area. As far as Tires for Toddlers, Lucyk expressed hope for it to flourish, "I mean if this truly is a unique idea in the industry then it seems like it would have some real power for spreading... Maybe we can get some folks interested that really have the ability to move this thing forward in a way that is maybe a little more than what we can do on our own."

Business Actualization and Lucyk are searching for partners to help this charity gain the foothold it needs to grow. For partnership information contact http://www.businessactualization.com.