New Fragrance Marketing Company Launches in Dublin

DUBLIN 2, Ireland - April 5, 2016 - PRLog -- The Scent Company is a specialist fragrance company redefining 'customer engagement' through scent.  It manufactures and supplies bespoke fragrances and professional diffusion systems to brands across a range of sectors, including retail, hospitality, aviation, commercial facilities, fitness, and healthcare.  By tailoring fragrances and providing cutting-edge diffusion technology to specific client requirements, The Scent Company assists brands to develop their multi-sensory marketing strategies.

With established operations in Dubai and Macau, Dublin-born, Eoghan McMahon is now bringing The Scent Company and its expertise in fragrance development to Ireland.

McMahon, Managing Director of The Scent Company, has spent more than 17 years living overseas working in both the hospitality and financial sectors: "I am delighted to bring The Scent Company to the Irish market and to be returning to Ireland after working abroad for over 17 years in Dubai and Hong Kong.

"The Scent Company offers clients exclusive customised fragrances that enhance the unique sensibility of their brand.  As fragrance specialists, we understand how scent can be integral to brand identity.  Together with our international partners and drawing on over 30 years' experience, The Scent Company guides clients through a carefully crafted development process to achieve their own unique brand essence."

According to McMahon, recent research shows that particular scents can significantly enhance 'brand experience' by subtly establishing an emotional connection with customers.  "Scents enhance brand loyalty, encourage repeat business, and increase profitability", McMahon says, "Fragrance is a compelling and evocative stimulus, triggering an emotional response that can be forever linked in the olfactory memory, the largest and most acute part of our long-term memory."

The Scent Company also manufacturers a range of luxury spa & amenity products. "We have created exclusive collections for many international hotel chains", says McMahon. "Our clients tell us these collections are critical to enhancing their brand.  The Scent Company's luxury treatment products have been exclusively developed for the spa and wellness industry.  Formulated using the highest quality 'Grade A' essential oils, our products are designed for both professional aromatherapy and therapeutic application."

Synonymous with retailers, hotels and resorts, spas, and leisure destinations worldwide, The Scent Company's collection of exclusive custom fragrances, professional diffusion systems, luxury spa & amenity products, and emphasis on customer service can be found throughout Europe, the Middle East and America.

For further information:

Eoghan McMahon

Managing Director

The Scent Company

39 Fitzwilliam Place

Dublin 2

Ireland

Mob    + 353 87 4672159

Email  info@TheScentCo.com

Web    www.TheScentCo.com