DrivingSales Announces Finalists for 2016 Most Valuable Insight Award

SANDY, Utah - April 4, 2016 - PRLog -- DrivingSales today announced the finalists of the 2016 DrivingSales Most Valuable Insight Competition, which was created to foster the spirit of progress and thought leadership in the auto industry. Contestants for the award are asked to provide an insight, founded on original research, which can provide significant value to dealership executives. Eighteen organizations submitted insights, from which 11 semi-finalists and 4 finalists were selected to compete for the sole Most Valuable Insight award at the DrivingSales Presidents Club on May 4-6 in Miami.

The 2016 DrivingSales Most Valuable Insight Finalists are (alphabetically by company):

• "The Language of Closers," presented by CDK Global
• "Effective Employment Branding Drives Better Hiring and Accelerated Business Growth," presented by Hireology
• "A Pathway To Improved New Vehicle Performance, Profitability," presented by vAuto

This year's semifinalists, in alphabetical order, were Clairvoy, Conversica, Cox Automotive, DealerInspire, DealerSocket, LotLinx, MaxDigital, and Outsell. All finalists will be featured in an industry insights review in DealerExec Magazine, which reaches nearly 30,000 dealer execs in the US and Canada.

The DrivingSales Most Valuable Insight finalists were selected through a panel of top Dealer Principals/Owners and General Managers from innovative dealerships across the U.S.  The submissions were evaluated entirely on their merits, without identifying the submitter.  The Dealer Panel based their decisions on the following criteria:

• Insight usefulness and applicability to a dealership/group
• Topic relevancy to a Dealer Principal or GM
• Magnitude of results or impact of the insight to a dealership/group
• Insight originality

"This year's candidates for the Most Valuable Insight award will contribute valuable, important and implementable ideas to the dealership innovation conversation at this year's Presidents Club," said DrivingSales CEO and Founder Jared Hamilton. "Data-based innovation is alive, well and thriving in our industry as evidenced by the fact that we received more applications this year than ever before - and the judges had a tough time choosing just four."

Each finalist company will present its 'valuable insight' on stage at the 2016 DrivingSales Presidents Club. The presentation includes a Q&A with a panel of dealer judges who will score each insight. The finalist company determined to have the Most Valuable Insight will have the opportunity to present findings in more detail at the annual DrivingSales Executive Summit held in Las Vegas in October 2016.

The Most Valuable Insight Competition is part of a high-level line-up at the DrivingSales Presidents Club. Visit http://www.drivingsalespresidentsclub.com for more information and to register for the event.

For more information about the DrivingSales Most Valuable Insight Competition, go to http://www.drivingsalespresidentsclub.com/#/MVI (http://www.drivingsalespresidentsclub.com/competition/).

About DrivingSales
DrivingSales is a professional network serving the auto industry with dealer-driven news and information, online training, and performance data, all to enable dealers to make critical business decisions at their dealerships. DrivingSales' mission is to connect progressive dealership professionals to the people and information they need to maximize their success. Founded by a third-generation car dealer, and opened up to the industry in 2008, today DrivingSales has registered users in over 50% of new car dealerships in the US and is active in several other countries around the globe. To learn more about the DrivingSales community, training or performance analytics visit DrivingSales.com, DrivingSalesUniversity.com and DrivingSalesData.com