Children Drive Family's Buying Choices

LOS ANGELES - April 4, 2016 - PRLog -- According to the recent article by Monica Watrou at Food Business News there are three trends shaping the children's food industry. Forget millennials. Marketers should start paying attention to 6-year-olds, according to a new report from Packaged Facts, a Rockville-based market research firm. That's because lifelong dietary habits and brand loyalty are established during early childhood, Packaged Facts said.

"It's the circle of retail life," explained David Sprinkle, research director of Packaged Facts. "Child demands product, parent learns about product through child, household begins using product, child ideally grows up to encourage his or her own household to use said product - at least until their own kids start making requests."

Developing products for children is particularly challenging because companies must appeal to both the buyer and the end consumer - the parent and child, respectively. More than a fourth of parents learn about a new product as a request by their children, Packaged Facts said. When shopping for children's food and beverage products, nutrition tops the list for nearly half of parents. Other factors driving purchasing decisions include convenience, pricing, flexibility in usage occasion and packaging.

Three mega trends are shaping the children's food industry, according to Packaged Facts: 1) generational influence (buying choices driven my children, 2) race and ethnicity and 3) increased focus on nutrition through stealth health and real food movements. The full article is available at: www.foodbusinessnews.net/articles/news_home/Consumer_Trends/2016/04/Three_trends_shaping_childrens.aspx?ID=%7BFCB0E771-5016-42AC-9E24-F40484472229%7D&cck=1


Beverage Trends (http://www.minerco.com/news.php?p=139)

Accordingly, one company seems to be right on track with trends. Minerco's (OTC: MINE (http://www.otcmarkets.com/stock/MINE/quote)) Athena Brands has been on a buying spree with its latest acquisition of Kids 50 - Yo Gabba Gabba!® licensed by DHX Media, Ltd., which has the rights to a lot more children's shows and products.

Kids 50 - Yo Gabba Gabba! gives parents a healthy and convenient alternative that kids love as much as traditional juice boxes. It has 50% less sugar and calories than standard juice blends, and Kids 50 - Yo Gabba Gabba! has zero artificial sweeteners, preservatives or additives. Combining natural fruit and vegetable juices with reduced sugar and calorie content in popular Yo Gabba Gabba! packaging creates a healthier and unique option in the billion dollar children's beverage category.

Kids 50 - Yo Gabba Gabba! comes in four flavors kids love: Brobee's Goofy Apple, Muno's Fruit Punch, Foofa's Pink Lemonade, and Break It Down Berry. Each 6.75 oz. juice box blends antioxidant-rich apples, carrots and acerola berries with water and plant-based sweetener Stevia for a 100% natural beverage that contains only 40 calories and 10 grams of sugar.

www.prnewswire.com/news-releases/minercos-athena-brands-acquires-kids-50---yo-gabba-gabba-574008751.html

The full Kids 50 - Yo Gabba Gabba! release is available at: www.minerco.com/news.php?p=139.

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