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Salt Lake Real Estate Agent Puts Social Spin on Agency
By: Swaby Real Estate
Many real estate agents rely on mailers sent to specific zip codes to court business. "I wanted to leverage technology and create a truly social and interactive experience with social media," said Nigel Swaby, owner of Swaby Real Estate. "Mailers cost too much for printing and usually end up in the recycle bin," he continued. Facebook targeted ads can drill down to specific zip codes with a higher "open rate" than postcards. Swaby is abandoning the traditional blog platform for content generation, instead using Facebook's updated Notes feature.
Swaby believes content on social media is more shareable, which he values more than "findability"